Merchants

Are you interested in becoming a vendor at the Public Market? Learn more here.

In Madison, we’re blessed with an abundance farmer’s markets, food carts, and local restaurants. Many of these entrepreneurs don’t have access to the significant capital required to grow their businesses. They need a stepping stone from food cart to full restaurant, from Farmer’s Market stand to year-round store, from making products at their kitchen table to manufacturing on a larger scale.

The Madison Public Market is a small business incubator and accelerator, with a strong focus on minority-owned businesses, that provides affordable rent, a commercial kitchen/food production space, and access to 500,000+ potential customers every year. While some Market vendors will become beloved long-time tenants of the Market, the goal is to have most accelerate out of the Market to their next level of success.

The Madison Public Market will provide important, affordable small business development opportunities through the following offerings:

  • 30 permanent booth spaces
  • a variety of temporary vending space available by the day, week or month
  • outdoor food cart stalls
  • craft festivals, food fairs, and other public events
  • commercial kitchen and food development space at the MarketReady Hall food products incubator
  • ongoing MarketReady program for business development training and connections to resources

It’s exciting to see the progress being made toward opening a public market in Madison–it’s been a long time coming! Not only will we have access to local foods year-round, but the vision and development of this market is truly inclusive and diverse, working with a number of women-owned businesses and entrepreneurs of color, from a diversity of cultural backgrounds. Food is such an important expression of culture and a means for connection–I’m looking forward to celebrating and connecting with our diverse community of inspiring and passionate food entrepreneurs at our public market! - Otehlia Cassidy, Madison Eats Food Tours

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