Merchants

Are you interested in becoming a vendor at the Public Market? Learn more here.

In Madison, we’re blessed with an abundance farmer’s markets, food carts, and local restaurants. Many of these entrepreneurs don’t have access to the significant capital required to grow their businesses. They need a stepping stone from food cart to full restaurant, from Farmer’s Market stand to year-round store, from making products at their kitchen table to manufacturing on a larger scale.

The Madison Public Market is a small business incubator and accelerator, with a strong focus on minority-owned businesses, that provides affordable rent, a commercial kitchen/food production space, and access to 500,000+ potential customers every year. While some Market vendors will become beloved long-time tenants of the Market, the goal is to have most accelerate out of the Market to their next level of success.

The Madison Public Market will provide important, affordable small business development opportunities through the following offerings:

  • 30 permanent booth spaces
  • a variety of temporary vending space available by the day, week or month
  • outdoor food cart stalls
  • craft festivals, food fairs, and other public events
  • commercial kitchen and food development space at the MarketReady Hall food products incubator
  • ongoing MarketReady program for business development training and connections to resources

“After being involved with the MPM planning for over a decade, I could not be happier for city leaders and staff, and more importantly the entrepreneurs that will make it special, that this project is inching its way towards reality. The Madison Public Market will be a unique center of excellence serving the Madison Region in the agriculture, food and beverage industry. It will also anchor the Cap East District, making it even more dynamic. Kudos to all those involved.” - Michael Gay, Senior Vice President of Economic Development, Madison Region Economic Partnership

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