New Merchant Announcement: Chocolate Shoppe Ice Cream


The Madison Public Market is excited to announce another new business opening in the Market in 2026.

Chocolate Shoppe Ice Cream| www.chocolateshoppeicecream.com

Family-owned and Madison-made since the first scoop in 1962, Chocolate Shoppe Ice Cream creates award-winning ice cream using local ingredients like Sassy Cow milk from nearby family farms. Rooted in the neighborhoods they serve, they’re proud to be a true part of the Madison community — built on joy, connection, and big flavors that bring people together.

Owner: Deadman Family

Chocolate Shoppe Ice Cream joins Eight previously announced businesses in the inaugural cohort:

  • Melly Mell’s – mellymells.com
  • Cinn City Smash – cinncitysmash.com
  • Cervato – cervatowine.com
  • Unique Hair Accessories & More, LLC – uniquehairaccessories.com
  • Artworking – www.artworking.org
  • Ancestral Tribe Custom Apparel
  • Love U Madison
  • The Chowpati

For more information regarding the merchant application and selection process, visit our website’s merchant section. A comprehensive FAQ section addresses anticipated Market hours of operation (subject to change), leases and rental costs, space details and buildout, lease terms, Market performance and projections, and more.

I’m excited about building a market that highlights Madison’s diverse cultures, offers a space for business start-ups, and celebrates Wisconsin agriculture. Food brings people together and the market will be a vibrant, welcoming space for everyone: a year-round special event! - Anne Reynolds

See What People are Saying