New Merchant Announcement: Chocolate Shoppe Ice Cream


The Madison Public Market is excited to announce another new business opening in the Market in 2026.

Chocolate Shoppe Ice Cream| www.chocolateshoppeicecream.com

Family-owned and Madison-made since the first scoop in 1962, Chocolate Shoppe Ice Cream creates award-winning ice cream using local ingredients like Sassy Cow milk from nearby family farms. Rooted in the neighborhoods they serve, they’re proud to be a true part of the Madison community — built on joy, connection, and big flavors that bring people together.

Owner: Deadman Family

Chocolate Shoppe Ice Cream joins Eight previously announced businesses in the inaugural cohort:

  • Melly Mell’s – mellymells.com
  • Cinn City Smash – cinncitysmash.com
  • Cervato – cervatowine.com
  • Unique Hair Accessories & More, LLC – uniquehairaccessories.com
  • Artworking – www.artworking.org
  • Ancestral Tribe Custom Apparel
  • Love U Madison
  • The Chowpati

For more information regarding the merchant application and selection process, visit our website’s merchant section. A comprehensive FAQ section addresses anticipated Market hours of operation (subject to change), leases and rental costs, space details and buildout, lease terms, Market performance and projections, and more.

As a proud supporter of the Madison Public Market, I’m most excited to have a place making attraction that will encourage entrepreneurs to build their businesses by bringing our community and those visiting Madison together to experience a culturally diverse attraction. - Trey Sprinkman, Sprinkman Real Estate

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