About this Merchant

Tamaleria el Poblano & El Sabor de Puebla – Selected as Public Market merchant

For several years, Reyna Gonzalez Torres and Waldo Olguin, a wife and husband team, have successfully owned a tamale production business that distributes their incredible tamales to grocery stores and eateries across Madison, in addition to owning and operating a restaurant on 4th Street on Madison’s east side.

At the Madison Public Market, Reyna and Waldo will develop a Puebla style cocina (kitchen) and juice/ smoothie bar. The business will be called: Antojitos, and it will be connected with El Sabor de Puebla, their successful Willy St. Restaurant. If you’ve ever had the Torres-Olguin family Mexican cuisine, you know that it will soon become a favorite at the Public Market. All products will be made from natural and organic ingredients when possible.

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Merchants are the heart of the Public Market. Over the coming months, the Development Team will be selecting vendors for the new Market. With over 200 existing and start-up businesses stating interest in Market retail space, the Market is sure to have a wide variety of unique, multi-cultural, local merchants. This profile is a merchant interested in calling the Public Market home.

“After being involved with the MPM planning for over a decade, I could not be happier for city leaders and staff, and more importantly the entrepreneurs that will make it special, that this project is inching its way towards reality. The Madison Public Market will be a unique center of excellence serving the Madison Region in the agriculture, food and beverage industry. It will also anchor the Cap East District, making it even more dynamic. Kudos to all those involved.” - Michael Gay, Senior Vice President of Economic Development, Madison Region Economic Partnership

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