About this Merchant

Tamaleria el Poblano & El Sabor de Puebla – Selected as Public Market merchant

For several years, Reyna Gonzalez Torres and Waldo Olguin, a wife and husband team, have successfully owned a tamale production business that distributes their incredible tamales to grocery stores and eateries across Madison, in addition to owning and operating a restaurant on 4th Street on Madison’s east side.

At the Madison Public Market, Reyna and Waldo will develop a Puebla style cocina (kitchen) and juice/ smoothie bar. The business will be called: Antojitos, and it will be connected with El Sabor de Puebla, their successful Willy St. Restaurant. If you’ve ever had the Torres-Olguin family Mexican cuisine, you know that it will soon become a favorite at the Public Market. All products will be made from natural and organic ingredients when possible.

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Merchants are the heart of the Public Market. Over the coming months, the Development Team will be selecting vendors for the new Market. With over 200 existing and start-up businesses stating interest in Market retail space, the Market is sure to have a wide variety of unique, multi-cultural, local merchants. This profile is a merchant interested in calling the Public Market home.

It’s exciting to see the progress being made toward opening a public market in Madison–it’s been a long time coming! Not only will we have access to local foods year-round, but the vision and development of this market is truly inclusive and diverse, working with a number of women-owned businesses and entrepreneurs of color, from a diversity of cultural backgrounds. Food is such an important expression of culture and a means for connection–I’m looking forward to celebrating and connecting with our diverse community of inspiring and passionate food entrepreneurs at our public market! - Otehlia Cassidy, Madison Eats Food Tours

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