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About this Merchant

Tamaleria el Poblano & El Sabor de Puebla – Selected as Public Market merchant

For several years, Reyna Gonzalez Torres and Waldo Olguin, a wife and husband team, have successfully owned a tamale production business that distributes their incredible tamales to grocery stores and eateries across Madison, in addition to owning and operating a restaurant on 4th Street on Madison’s east side.

At the Madison Public Market, Reyna and Waldo will develop a Puebla style cocina (kitchen) and juice/ smoothie bar.  The business will be called: Antojitos, and it will be connected with El Sabor de Puebla, their successful Willy St. Restaurant. If you’ve ever had the Torres-Olguin family Mexican cuisine, you know that it will soon become a favorite at the Public Market. All products will be made from natural and organic ingredients when possible.

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Merchants are the heart of the Public Market. Over the coming months, the Development Team will be selecting vendors for the new Market. With over 200 existing and start-up businesses stating interest in Market retail space, the Market is sure to have a wide variety of unique, multi-cultural, local merchants. This profile is a merchant interested in calling the Public Market home.

“Madison’s Public Market will be a vibrant ecosystem for entrepreneurs and consumers. The lively sounds of music and conversations will resonate throughout the market. I look forward to seeing all the treasures of food and retail for all of Madison to experience.” - Mayra Medrano, Latino Chamber of Commerce

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