About this Merchant

Madre Yerba

Madre Yerba creates organic healing body care products including body butter, baby powder, roll-on perfume oils, lip balms, and sun protection. She also offers jewelry that uses cloth from Africa and freestyle henna tattoos.

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Merchants are the heart of the Public Market. Over the coming months, the Development Team will be selecting vendors for the new Market. With over 200 existing and start-up businesses stating interest in Market retail space, the Market is sure to have a wide variety of unique, multi-cultural, local merchants. This profile is a merchant interested in calling the Public Market home.

It’s exciting to see the progress being made toward opening a public market in Madison–it’s been a long time coming! Not only will we have access to local foods year-round, but the vision and development of this market is truly inclusive and diverse, working with a number of women-owned businesses and entrepreneurs of color, from a diversity of cultural backgrounds. Food is such an important expression of culture and a means for connection–I’m looking forward to celebrating and connecting with our diverse community of inspiring and passionate food entrepreneurs at our public market! - Otehlia Cassidy, Madison Eats Food Tours

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Madison Public Market Capital Campaign