Madison Magazine: City with a Heart


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January 29, 2019. Madison’s nonprofits provide critical services that ensure the city’s rich resources are accessible to all its residents. In turn, they rely on the support of donors and the larger business community. So many private business leaders step up to the plate every day, knowing their employees value service and the opportunity to give back. These efforts not only benefit the populations each nonprofit intends to serve, but all of us. This is good, old-fashioned, genuine community building, and it’s alive and well in Madison. With this section, we honor our local nonprofits and the companies that go the extra mile to keep them running strong.

Madison Public Market

Imagine a bustling, vibrant, 45,000-square-foot public market showcasing the best of Madison’s local food and handmade goods. A treasured destination and important economic driver melding a 21st century local food economy with innovation and growth, particularly for communities that traditionally face barriers to entrepreneurism. Yet another spectacular landmark for which this city becomes famously known: Capitol Square. Monona Terrace. The Overture Center for The Arts. And, in 2021, the Madison Public Market.

“When we look at the best cities across our country and the world, most of them have thriving, colorful public markets. Madison is long overdue for a public market of our own,” said Jamaal Stricklin, Madison Public Market Foundation president.

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I’m excited to have a place where people can share their passions and different cultures. The Madison Public Market has 30 participants in the MarketReady Program, 83% are people of color and 63% are women. This is truly exciting! To have a place where people can come together to shop, eat and just hang out but also to develop community, build relationships and grow. This is very exciting for the people who live here and for the people who will come visit Madison. - Alice Choi, Hip Foodie Mom

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