Wisconsin State Journal: MarketReady program offers aid to potential vendors of Public Market


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May 17, 2017. The opening of the Madison Public Market is still more than two years away, but a program to encourage entrepreneurial minorities, veterans, low-income residents and LGBTQ people to be part of the market has been launched by the city. 

Thirty people will be accepted into the MarketReady program that offers consulting services, referrals to financing, mentoring opportunities with other small business owners and micro-financing. Fifteen of the 30 members will also receive $3,500 grants to help with training and small start-up costs. At the end of the two-year program, five of those 15 will be awarded $14,000 toward building out their space at the market, planned for the corner of East Washington Avenue and First Street.

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It’s exciting to see the progress being made toward opening a public market in Madison–it’s been a long time coming! Not only will we have access to local foods year-round, but the vision and development of this market is truly inclusive and diverse, working with a number of women-owned businesses and entrepreneurs of color, from a diversity of cultural backgrounds. Food is such an important expression of culture and a means for connection–I’m looking forward to celebrating and connecting with our diverse community of inspiring and passionate food entrepreneurs at our public market! - Otehlia Cassidy, Madison Eats Food Tours

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