About this Merchant

Tamaleria el Poblano & El Sabor de Puebla – Selected as Public Market merchant

For several years, Reyna Gonzalez Torres and Waldo Olguin, a wife and husband team, have successfully owned a tamale production business that distributes their incredible tamales to grocery stores and eateries across Madison, in addition to owning and operating a restaurant on 4th Street on Madison’s east side.

At the Madison Public Market, Reyna and Waldo will develop a Puebla style cocina (kitchen) and juice/ smoothie bar.  The business will be called: Antojitos, and it will be connected with El Sabor de Puebla, their successful Willy St. Restaurant. If you’ve ever had the Torres-Olguin family Mexican cuisine, you know that it will soon become a favorite at the Public Market. All products will be made from natural and organic ingredients when possible.

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Merchants are the heart of the Public Market. Over the coming months, the Development Team will be selecting vendors for the new Market. With over 200 existing and start-up businesses stating interest in Market retail space, the Market is sure to have a wide variety of unique, multi-cultural, local merchants. This profile is a merchant interested in calling the Public Market home.

I’m excited to have a place where people can share their passions and different cultures. The Madison Public Market has 30 participants in the MarketReady Program, 83% are people of color and 63% are women. This is truly exciting! To have a place where people can come together to shop, eat and just hang out but also to develop community, build relationships and grow. This is very exciting for the people who live here and for the people who will come visit Madison. - Alice Choi, Hip Foodie Mom

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