Madison Public Market Privacy Policy
Effective Date: August 27, 2026 Last Updated: August 27, 2026
Madison Public Market (“Madison Public Market,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy. This policy explains how we collect, use, disclose, and safeguard your information when you visit our market, use our website, sign up for our newsletter, participate in our events or vendor programs, or otherwise interact with us (collectively, the “Services”).
By using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Services.
1. Information We Collect
1.1 Information You Provide to Us
We may collect information you voluntarily provide, including:
- Contact information: name, email address, mailing address, and phone number (e.g., when you sign up for our newsletter, contact us, or register for an event)
- Vendor and applicant information: business name, tax ID, contact details, product information, and other details submitted through vendor applications
- Payment information: when you make a purchase at the market or online, payment details are processed by our third-party payment processors; we do not store full credit card numbers
- Event and program registrations: information submitted when signing up for classes, tours, volunteer opportunities, or special events
- Communications: information you provide when contacting customer service, submitting feedback, or posting on our social media pages
1.2 Information Collected Automatically
When you visit our website, we may automatically collect:
- IP address, browser type, device type, and operating system
- Pages visited, time spent on pages, and referring/exit URLs
- Approximate location (based on IP address)
- Cookies and similar tracking technologies (see Section 4)
1.3 Information from Third Parties
We may receive information about you from third parties, such as:
- Social media platforms (if you interact with our social media pages)
- Payment processors and point-of-sale providers
- Event partners and co-sponsors
- Marketing and analytics service providers
2. How We Use Your Information
We use the information we collect to:
- Operate, maintain, and improve our market and website
- Process transactions and manage vendor relationships
- Send newsletters, promotional materials, and event updates (you may opt out at any time)
- Respond to inquiries, comments, and customer service requests
- Manage event registrations, volunteer programs, and vendor applications
- Analyze usage trends and improve the customer experience
- Detect, prevent, and address fraud, security issues, or technical problems
- Comply with legal obligations and enforce our policies
3. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- Service providers: with vendors who perform services on our behalf, such as payment processing, email marketing, website hosting, and analytics
- Vendors and partners: with market vendors or event partners when necessary to fulfill a transaction or registration you initiated
- Legal requirements: when required by law, subpoena, or legal process, or to protect the rights, property, or safety of Madison Public Market, our customers, or others
- Business transfers: in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
- With your consent: for any other purpose disclosed to you at the time we collect the information, or with your consent
4. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors come from. You can control cookies through your browser settings, though disabling cookies may affect the functionality of our website.
We may use:
- Essential cookies: necessary for the website to function properly
- Analytics cookies: to understand how visitors use our site (e.g., Google Analytics)
- Marketing cookies: to deliver relevant advertising and measure campaign effectiveness
5. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
7. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information, including the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications at any time
- Opt out of the sale or sharing of personal information (we do not sell personal information)
- Object to or restrict certain processing of your information
California Residents: If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). To exercise your rights, please contact us using the information in Section 11.
European Residents: If you are located in the European Economic Area (EEA) or United Kingdom, you may have rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with a supervisory authority.
To exercise any of these rights, please contact us using the information below. We will respond to your request within the time required by applicable law.
8. Children’s Privacy
Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.
9. Third-Party Links
Our website may contain links to third-party websites, including vendor websites and social media platforms. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the updated policy on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.
11. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Madison Public Market 202 N First St, Madison, WI 53704. Email: info@madisonpublicmarket.org