About this Merchant

Perfect Imperfections – Selected as Public Market merchant

Jasmine Banks, CEO of Perfect Imperfections, is a 5th generation Madisonian. Perfect Imperfections is Jasmine’s natural handcrafted body care line that uses quality and local sourced ingredients. She empowers women to appreciate life daily and care for themselves with safe, chemical-free body products. Prior to the Madison Public Market, Jasmine’s dream for her business never included having a brick and mortar because it didn’t seem attainable.  Being a part of the Market Ready program has shown her that with the right people, resources, training and determination that anything is possible… and that includes having a space inside of the Madison Public Market.

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Merchants are the heart of the Public Market. Over the coming months, the Development Team will be selecting vendors for the new Market. With over 200 existing and start-up businesses stating interest in Market retail space, the Market is sure to have a wide variety of unique, multi-cultural, local merchants. This profile is a merchant interested in calling the Public Market home.

I’m excited to have a place where people can share their passions and different cultures. The Madison Public Market has 30 participants in the MarketReady Program, 83% are people of color and 63% are women. This is truly exciting! To have a place where people can come together to shop, eat and just hang out but also to develop community, build relationships and grow. This is very exciting for the people who live here and for the people who will come visit Madison. - Alice Choi, Hip Foodie Mom

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