Madison Magazine: Madison Public Market updates location plan


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December 19, 2018. There’s been talk of a public market in Madison for years. Mayor Paul Soglin moved the idea forward when he created the Public Market Development Committee to research a market in 2012. The city council approved the idea in 2015 with the original plan to move into the City Fleet Services building at 200 First St. The proposed location changed since then, but as of this month the current plan is back to the Fleet Services building.

While it may seem like a long time in the making, the market is making progress, says Jamaal Stricklin, president of the Madison Public Market Foundation Board. “It’s going. It’s happening,” says Stricklin, who also works as sales director at SuperCharge! Foods. “I would rather take our time and do it the right way than to rush the project.”

Dan Kennelly, city manager of the Office of Business Resources, agrees. “The Madison Public Market project is building momentum,” Kennelly says. “2018 has seen a lot of progress. This includes the Madison Public Market Foundation Board being formally selected by the city as the future operator of the market and launching a fundraising campaign that has raised nearly $1 million.” Kennelly also says the site change back to the location at the Fleet Services building — as opposed to a brand new building at the corner of East Washington Avenue and First Street — is positive. “The Fleet Building is a solidly built, 50-year-old facility that has been used to maintain large vehicles. The building is 45,000 square feet with three large garage bays, 20 foot high ceilings and big overhead garage doors. Reusing a big old garage will also result in a market that has unique character and architectural interest,” Kennelly says.

But while city council members have been hashing out details and architects have been drawing up plans, a group of 30 entrepreneurs — the heart and soul of the Madison Public Market, say its organizers — have been busy since 2017 creating business plans, purchasing equipment, touring other public markets and taking business classes with support from the city’s MarketReady Program.

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Wisconsin State Journal: Madison officials embrace Fleet Services building for Public Market


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December 4, 2018

With land costs too high to put a $13.2 million Madison Public Market on East Washington Avenue, city officials are embracing an option to reuse the nearby city Fleet Services building for the market.

Mayor Paul Soglin announced Monday that the city is dropping its bid to acquire land to build the market as part of a coming private redevelopment of the Washington Square shopping center at the corner of First Street and East Washington.

“A decision like this is a 100-year decision,” Soglin said at a press conference at the Fleet Services building Monday morning. “It’s very important we get it right.”

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MarketReady 2018: By the Numbers and the People Behind the Numbers


Special thanks to our guest blogger, James Shulkin, member of the Madison Public Market Advisory Council!

It’s been just over a year since the inception of the MarketReady Program, an effort to prepare a number of talented chefs, makers and other entrepreneurs with the skills needed to create successful businesses. Funded by the City of Madison and launched in partnership with North Side Planning Council, FEED Kitchens, Wisconsin Women’s Business Initiative Corporation and Dane County University of Wisconsin Extension, MarketReady provides business training, mentorship, and start-up capital ($37,500 in 2018) to a diverse group of thirty area merchants. The goal has always been that, with the right kind of encouragement, these individuals might some day become successful vendors at the highly anticipated Madison Public Market.

As 2018 comes to a close, we look back on the resounding success of both the MarketReady Program and the individuals that have contributed so much to these efforts.

The MarketReady vendors are a special group. They are mostly women (63%) and people of color (83%). Thirty three percent (33%) are first generation immigrants. In fact, MarketReady focuses on supporting communities that face structural barriers to business ownership. Specifically, the program was created to Encourage and stimulate the creation and acceleration of businesses owned and operated by women, persons of color, the economically disadvantaged and others in need of a new career path.

The majority of these businesses offer food products, with some selling textiles, artwork, body care products or other services. You may be familiar with some of the more visible vendors such as Laurel Burleson (Ugly Apple Café), Josey Chu (Madame Chu), Luis Dompablo (Caracas Empanadas), Jasmine Banks (Perfect Imperfections), Donale Richards (Off the Block Enterprises) and Monica O’Conell (Curtis & Cake), to name a few. All of the MarketReady merchants can be found here.

Led by Ian Aley, MarketReady Coordinator, and Michael Miller, City of Madison Business Assistance Specialist, the organization’s staff provides and arranges for training of all kinds, providing financial services, technical assistance, referrals and access to micro-grants.

“The MarketReady staff and I are humbled and inspired by the group’s hard work, sense of humor, and willingness to share ideas,” says Aley. “We facilitate connections, but so much of the creativity, experience, and strength comes from within this group of entrepreneurs.”

During the first year of the MarketReady program, direct services to the vendors included:

  • educational events and workshops (1,046 hours)
  • direct business consultation (585 hours)
  • business coaching (181 hours)
  • peer-to-peer support sessions (29)

Partnerships with the University of Wisconsin Law & Entrepreneurship Clinic, the law firm Boardman & Clark and Heartland Credit Union have provided consultation and coaching to participants.

The MarketReady vendors have also given back to the community, including directly to those future Public Market visitors particularly anxious to sample product offerings. To date, more than 2,000 people have attended three “Taste of the Market” events featuring many of the vendors. In addition, 14 MarketReady participants offered 37 classes at Meadowridge Public Library, providing an opportunity to test recipes, make sales, and connect with neighbors across the city.

“We look forward to the opening of the Public Market,” adds Aley. “In the meantime, this community of vendors will continue to develop new product lines, hone their business plans, and build relationships with customers and each other. There is a strong sense in the group that the success of one business in the Public Market will be tied to the success of their neighbors. We will continue to build capacity and connections. When the Public Market opens, we will be ready.”

MarketReady Merchants Shine This Holiday Season


Many of the Madison Public Market’s MarketReady merchants are already up and running, ready to make your holidays shine!

You don’t have to wait for the Market to open to experience the unique, high quality products and gifts these businesses have to offer this holiday season. Support small, local businesses right here in Madison and you’ll find unique gifts, catering, and more.

(The MarketReady Program is designed to prepare multicultural entrepreneurs who have dreamed of starting a food-based or craft-based business for success in the new Market through business training, mentorship, and/or start-up capital.)

Featured above: Holiday Cookie Box from Curtis & Cake

Holiday Party Catering

You bring the guests, they’ll bring the incredible food! These MarketReady merchants provide quality catering for corporate or private events large and small.

  • La Joe Bla, LLC
  • dZi Little Tibet
  • Madame Chu Delicacies
  • Melly Mell’s Catering
  • The Ugly Apple

Gifts for Everyone

Find unique gifts for everyone on your list while supporting our local economy and strengthening our communities.

  • Artesan Fruit
  • Curtis & Cake
  • Madame Chu Delicacies
  • Madre Yerba
  • Off the Block
  • Perfect Imperfections
  • QB’s Magnetic Creations
  • SuperCharge! Foods
  • Tortillas Los Angeles
  • Wisconsin Mujer

Holiday discounts

Many MarketReady merchants are offering special products and discounts for the holidays. Check out the MarketReady Holidays page for all the details.

 

MarketReady Program Participants in the Media Spotlight


Previous blogs on this page have described the activities of the MarketReady Program. Sponsored by the City of Madison and administered by the Northside Planning Council on behalf of the Madison Public Market, MarketReady provides training, supportive services and micro-grants for entrepreneurs interested in becoming Market vendors. Program recipients are typically individuals from groups facing historic barriers to entrepreneurship, including low income, immigrants, women, displaced workers, veterans and LGBTQ individuals.

MarketReady staff provide hours of individual and group-based guidance, mentorship and other hands-on support to the new business owners. Many are becoming successful beyond their dreams, and the local media is taking notice. During the last month or so, MarketReady vendors were featured in print, online, on television, and in podcasts.

Kristina Abasso and her Abasso Market Deli venture was featured in the Capital Times Bright Ideas of 2018 series. The article Bright Ideas 2018: Open a vegan Native American deli describes her public market plans for a plant-based deli featuring tribal sourced ingredients.

Donale Richards was also featured in the same series. Bright Ideas 2018: Listen to kids, especially those facing barriers describes his upbringing in Madison as well as his journey through UW and current role with Mentoring Positives. This organization is the driving force behind Off the Block Salsa, a local favorite and potential Public Market vendor.

SuperCharge! Foods, located across First Street from the proposed Madison Public Market site, was written up on the Capital Times front page and featured in a podcast. Read about their success in The Big Squeeze: Madison juice bars get in on cleansing kick. The Corner Table podcast with Jamaal Strickland, SuperCharge! sales director, is also a fun listen. SuperCharge! Foods is now providing goods to a juice bar vendor in the Milwaukee Public Market. This will help them get a sense for future demand at the Madison Public Market.

Jasmine Banks and her Perfect Imperfections body care products company was the subject of the Isthmus article Perfect Imperfections presents a healthy alternative in body care. The current product line includes deodorant, lip balm, body oil, natural scrubs whipped body butter and more.

Monica O’Connell of Curtis & Cake takes the cake with a double whammy in media attention. Her wedding cakes were showcased in Brava Magazine and she also enjoyed a Wisconsin Life feature video produced by Wisconsin Public Television.

Please reach out to these and other MarketReady participants to wish them well. Even if they have not received media attention recently, they deserve your encouragement and support.

Thanks!