Merchant Selection Process

Be a Part of the Madison Public Market!

The Madison Public Market will have a variety of vending opportunities for businesses of all sizes. From large, restaurant anchor spaces to temporary small booths, the Public Market will support vending opportunities for 130+ businesses every year.

The 30 permanent vendors for the Public Market will be selected by the Madison Public Market Foundation, a 501(c)3 organization that will operate the Market. To date, only 5 Market Merchants have been selected. For the remaining 25 permanent vendor spaces, a list of criteria and a selection process will be announced in mid to late 2021. Until then, interested entrepreneurs are encouraged to complete an online vendor interest form. Businesses that complete this form will be notified when the selection process is announced. We will also invite businesses on this list to participate in our pop-up markets and other promotional events once we are beyond the COVID-19 pandemic.

PLEASE NOTE: The signup link to the City of Madison webpage is currently not operating (October 2021). We are working to repair this. For now, please either check back at a later date or, send an email as indicated below.


If you have questions about merchant opportunities or the selection process, please contact info@madisonpublicmarket.org.

The Madison area has many amazing facets, but nothing quite like the public market. I can’t wait to watch this community hub come to life and foster small business growth and diverse connections! - Rebecca Prochaska, Potter Lawson

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