Merchant Selection Process

Be a Part of the Madison Public Market!

Hello, and thank you for your interest in the Madison Public Market. We are working hard behind the scenes to organize and engage our vendor readiness efforts.

The Madison Public Market will have a variety of vending opportunities for businesses of all sizes when it opens in Spring 2024. From large, restaurant anchor spaces to temporary small booths, the Public Market will support vending opportunities for 130+ businesses every year.

The 30 permanent vendors for the Public Market will be selected by the Madison Public Market Foundation, a 501(c)3 organization that will operate the Market. To date, only 5 Market Merchants have been selected. Interested entrepreneurs are encouraged to complete an online vendor interest form. Businesses that complete this form will be notified when the selection process is announced, likely in early 2023. We will also invite businesses on this list to participate in our pop-up markets and other promotional events once we are beyond the COVID-19 pandemic.


Based on our general timeline, we will be ready to engage with potential vendors in the near future. At this time, we are unable to review and provide feedback to your submitted information prior to that time. If you are looking for more resources to review or create your business plan, please contact these organizations: 

You can follow us at for updates on the Madison Public Market. We will reach out to you if any of the above information changes. Thank you again for your interest in creating a vibrant public market in Madison, Wisconsin! 

If you have questions about merchant opportunities or the selection process, please contact

I’m excited to have a place where people can share their passions and different cultures. The Madison Public Market has 30 participants in the MarketReady Program, 83% are people of color and 63% are women. This is truly exciting! To have a place where people can come together to shop, eat and just hang out but also to develop community, build relationships and grow. This is very exciting for the people who live here and for the people who will come visit Madison. - Alice Choi, Hip Foodie Mom

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