Design Concepts

The Madison Public Market design team is made up of architects, planners, and developers who are basing the interior and exterior designs on the following six priorities:

  • Creating a place where all people from all backgrounds feel welcome and included
  • Ensuring that, while beautiful, the Market feels warm, inviting, simple, and modest
  • Using natural materials that reflect the history, culture, and natural beauty of the Isthmus
  • Creating spaces within the Market that naturally encourage community gathering and place-making
  • Creating connections to nearby Burr Jones Field, Yahara River and the bike path
  • Making sure there is adequate parking available and easily accessible on site and that the traffic flow is efficient and seamless for large trucks and visitors who travel by all modes of transportation.

At this time, the overall site plan for the First St. and E. Washington Ave. location has been approved.

The Public Market project is a multi-use dynamic center that offers a variety of activities and experiences. Different key spaces within the Market include:

  • Market Hall: The Marquee of the Market, this large, central space with house 40+ permanent market merchant booths plus 3,000 square feet of event and temporary vending space to host winter farmer’s markets, live music, pop-up craft fairs and many other short-term events. There will always be something new to experience at the Market!
  • Outdoor Market Plaza: Adjoining Market Hall, will be an outdoor, flexible space that will allow for outdoor seating, a small stage for live music and other performances, artwork, and seasonal food carts.
  • Food Innovation Center: To better meet the demand for local food in larger institutions such as hospitals and schools, the Food Innovation Center will provide greatly needed space to increase local food production and workforce training. Thanks to the Center, the Public Market will help significantly increase access to local food in neighborhoods across our region.
  • Event space: From weddings to free nutrition classes to community meetings, flexible event space will be available 24/7 at the Market.
  • Children’s area: The Market will be a place for the oldest to the very youngest and for everyone in between. A child and family area for the kiddos will make this a great family destination.
  • Art spaces: The Public Market Foundation is working with multi-cultural leaders to pepper the Market with stories of local food history and traditions from a variety of local cultures that make up who we are as a community today. The Foundation is also partnering with the Madison Arts Commission to create a plan for local art displayed throughout the Market space.

Conceptual site plan and designs can be found here. This summer, the City will release an RFP to secure the architecture team that will produce final design documents in 2019.


“I’m excited about the multi-cultural emphasis Madison’s Public Market will have. I look forward to the local tastes, sounds, activities, and works of art to enjoy in one place. This will be a popular destination for people of all ages and all backgrounds.” - Steve Goldberg

See What People are Saying