First 5 Public Market vendors unveiled!


After 15+ years of community feedback, planning, and preparing, the Madison Public Market Foundation in partnership with the City of Madison, has made significant progress in making our Public Market a reality. With the architectural design plan complete, $3M raised in philanthropic funds, the site at the City’s Fleet Building secured, and the recent Mayor’s budget that maintains the $7M needed for the project, the Madison Public Market project moves into the next phase towards completion.

Recently, another significant milestone for the Madison Public Market project was accomplished. MarketReady, the project’s flagship program, completed its first phase with resounding results. Launched in 2017, the MarketReady program was created for two important reasons:
1) to ensure that the Madison Public Market is truly diverse and welcoming to all people and;
2) to build equity in our community through supporting entrepreneurial opportunities within communities of color. Of the 30 entrepreneurs who have participated in this program, 83% are people of color, 62% are women and 33% are first generation immigrants.

Mike Miller, City of Madison Business Resources, oversaw the MarketReady program. “MarketReady was designed as an entrepreneurial training program, connecting entrepreneurs with resources that can help them pursue their dream of owning their own business.” The City of Madison funded the administration of MarketReady through the Northside Planning Council.

The program was designed for entrepreneurs who either had a small existing business (food carts, catering, etc.) or had a strong idea for starting a business. MarketReady provided connections to resources, coaching, and business mentors with the goal of preparing many of these business owners for a successful launch in the Public Market.

Over the last three years, these 30 business owners have sold their first products, invested in equipment, designed logos and websites, launched brick and mortar locations, and expanded product lines. Collectively, participants added 15 jobs over the course of the program, paying these employees a median rate of $12 per hour. Perhaps most importantly, these entrepreneurs built relationships with one another and with partner organizations that will continue to support their business development in the months and years to come.

At the completion of the program, 18 participants submitted detailed business plans for how they would like to operate in the Public Market. A group of community leaders, including representatives from the Black and Latino chambers of commerce, the Madison Public Market Foundation and the City of Madison’s Public Market Development Committee, evaluated these plans and selected 5 participants to receive $19,000 each to support their successful operation in the Public Market.

Today, the Madison Public Market Foundation announces the recipients of the grants and welcomes these entrepreneurs as our first official vendors of the Madison Public Market. Congratulations to Caracas Empanadas y Más, Little Tibet, Melly Mell’s, Perfect Imperfection, and El Sabor de Puebla. (Learn more about these vendors below).

Through MarketReady, the Public Market will be an important incubator for starting and accelerating businesses, with a strong focus on minority-owned enterprises, who are too often left out of the start-up conversation.

“The success of MarketReady has exceeded our expectations and is playing a key role in ensuring that our Public Market is diverse. More importantly, MarketReady and the Public Market address the serious equity challenges we face in Madison by supporting and promoting entrepreneurship among communities of color and women,” said Jamaal Stricklin, Madison Public Market Foundation Board Chair.

Stricklin shared that the Madison Public Market will continue the next phase of the Public Market by providing coaching and mentorship support to the MarketReady vendors and other diverse entrepreneurs who launch in the Market when the doors open in 2022. Additionally, the Madison Public Market Foundation will identify a new cohort of multicultural entrepreneurs to begin the MarketReady program.

“The Public Market is meant to be a business incubator that serves as a steppingstone in the journey of entrepreneurship. While some businesses will become beloved, permanent merchants at the Market, many others will accelerate out of the Market as their businesses grow and prosper. The ongoing MarketReady program will ensure that there are always new, multicultural entrepreneurs ready to launch and grow in the Market,” explains Stricklin.

For the remaining MarketReady participants who were not announced today and for other entrepreneurs hoping to call the Madison Public Market home, there will be plenty of upcoming opportunities to participate in the Public Market. Next year, the Madison Public Market Foundation will begin the Market’s vendor selection process to select the 25 additional permanent vendors for the Market. Once the Market is open, there will be opportunities for daily, weekly, and monthly temporary vendors, likely offering vending opportunities to 100+ entrepreneurs every year. For visitors this means that there will be new, unique treasures to find at the Market during every season.

Along with start-up organizations, the Public Market will also feature two to four anchor restaurants/cafes/brew pubs that will be long-time established businesses to provide financial stability to the overall Market business plan. Currently, over 200 businesses, large and small, mature and start-up, have submitted formal interest in having a space in the Market.

With 500,000 visitors annually and delicious, unique cuisine and handmade artisan crafts that will reflect the culture and best of our community, the Madison Public Market will soon be a treasured destination for Madisonians and tourists alike. The City of Madison will break ground next year, with Madison’s first public market opening in late 2022.

 

First five Madison Public Market vendors (all MarketReady participants):

Little Tibet

Little Tibet is an original, family-owned restaurant offering authentic homemade Tibetan and Himalayan tribal cuisine! With two food carts and a restaurant in the Tenney Lapham neighborhood, Little Tibet is a gathering spot for east side neighbors, our local Tibetan and Himalayan region community, and a destination for tourists and locals where they share information on Tibetan food, culture, religion, and life. When the Madison Public Market opens in 2022, we hope to expand our business and open a second location in the Market, adding more jobs as well. The menu will feature traditional Tibetan and Himalayan food with quality ingredients sourced locally.

Perfect Imperfections

Jasmine Banks, CEO of Perfect Imperfections, is a 5th generation Madisonian and she still lives in the home she was born and raised in. Perfect Imperfections is Jasmine’s natural handcrafted body care line that uses quality and local sourced ingredients. She empowers women to appreciate life daily and care for themselves with safe, chemical-free body products. Prior to the Madison Public Market, Jasmine’s dream for her business never included having a brick and mortar because it didn’t seem attainable.  Being a part of the Market Ready program has shown her that with the right people, resources, training and determination that anything is possible… and that includes having a space inside of the Madison Public Market.

Caracas Empanadas y Más

If you’ve never had an empanada, then you don’t know what you’re missing. Empanadas are a staple food in many Latin American countries including Venezuela. In 2010 Luis Dompablo opened his first food cart Caracas Empanadas, featuring some of the very same recipes his mother prepared for him as a young boy. For the past ten years, Caracas Empanadas has gained a reputation as one of Madison’s most popular food carts. Luis named the cart after the city he grew up in, making Caracas Empanadas Madison’s first Venezuelan food cart. Through the MarketReady program, Luis has grown his business and expanded his product line to now include arepas. Luis looks forward to accelerating his business by having a counter/restaurant in the Madison Public Market and bringing more delicious flavors of Latin America to the greater Madison community.

Melly Mell’s

Carmell Jackson, owner of Melly Mell’s makes healthy home cooked food with a southern flair from recipes passed down through generations. “Feeding you fills my heart. I also offer healthy options to keep your heart and body healthy!”

Carmell is a successful caterer with her soul food being in high demand at events and celebrations across the Madison region. Carmell envisions Melly Mell’s being an integral part of the Public Market, bringing warmth, big smiles, and laughter that resonates throughout.  Her soul food will be available to eat at the Public Market or take home to “heat and eat.”

The MarketReady program gave Carmell a new start. She shares that the program helped her in so many ways to build her business and help make it the best that it can be. Carmell plans to use her Market business as an opportunity to train youth and inspire other children of color to become entrepreneurs. Carmell believes the Market will give small business a place to thrive.

El Sabor de Puebla

For several years, Reyna Gonzalez Torres and Waldo Olguin, a wife and husband team, have successfully owned a tamale production business that distributes their incredible tamales to grocery stores and eateries across Madison, in addition to owning and operating a restaurant on Madison’s near east side.

At the Madison Public Market, Reyna and Waldo will develop a Puebla style cocina (kitchen) and juice/ smoothie bar.  The business will be called: Antojitos, and it will be connected with El Sabor de Puebla, their successful restaurant. If you’ve ever had the Torres-Olguin family Mexican cuisine, you know that it will soon become a favorite at the Public Market. All products will be made from natural and organic ingredients when possible.

Resources for Supporting the Public Market


Friends,

Thank you for your desire to support our Madison Public Market project. We’ve come way too far and the need for supporting our small businesses is too great to stop the momentum now!

The Madison Public Market Foundation has put together a variety of talking points below to help you write letters to the editor, email your elected officials, and chat with people in our community in support of the Market. Please feel welcome to use any of the language to help support your viewpoint. If you have any questions, you can reach out to us at info@madisonpublicmarket.org.

Here’s one example of a letter of support from Neil Heinen, Channel 3000. 

Also, from the Northside Planning Council, as published in Madison365:  Opinion: Defunding the Public Market is yet another divestment from communities of color

Talking points (according to type of supporter):

For General Supporters

For Small Business/Vendors

For Civic Leaders

For Large Businesses

 

More Information:

Madison Public Market Foundation’s perspective

View our short video on the benefits and purpose of the Market

Wisconsin State Journal overview of the current situation

 

Write to the Mayor and Alders:

Please email the City and ask them to maintain Market funding and move our #MarketForward! The City has received an outpouring of support for our Market. Let’s keep it going!

mayor@cityofmadison.com
allalders@cityofmadison.com

 

Letters to the Editor

Submit a letter to the editor for Wisconsin State Journal (200 word limit)

Submit a letter to the editor for the Cap Times (300 word limit)

 

THANK YOU to the thousands of supporters who have attended public hearings, completed surveys, attended Market events, volunteered, donated, and supported our project in so many other ways. We’re so close! We can make this happen together.

Mayor Re-evaluates Funding for Public Market


Madison Public Market Foundation’s response regarding the Mayor’s re-evaluation of funding for the Madison Public Market project due to COVID-19

Our Madison Public Market is a shovel-ready project that’s been in the making for nearly 20 years. The core mission of the Madison Public Market is equity-based economic development. As an economic development project, the Market is uniquely positioned to quickly provide jobs and advancement opportunities for 30+ permanent small business vendors, with a special focus on minority and female entrepreneurs through the MarketReady program. Flexible daily, weekly, or monthly vending stalls can be made available to support another 100+ small businesses.

Two years from now a Public Market will be EXACTLY what our recovering local businesses and economy needs. Small businesses will require an affordable, supportive place to do business where they are stronger together. Our Madison Public Market will be an essential step in our region’s economic recovery.

Due to the financial impact of COVID-19, the Mayor’s office is reassessing all City department budgets and projects, including the Public Market. When asked by the Wisconsin State Journal in a recent article whether the project could stall or end, Mayor Satya Rhodes-Conway shared, “That’s certainly a possibility. I don’t think that’s anyone’s first choice. The landscape has shifted. There’s a lot of things in flux right now. I think everything is on the table at this point.”

The Madison Public Market Foundation recognizes the City’s significant financial challenges and has been exploring additional funding opportunities. In partnership with the City, the Foundation has been invited to apply for a $3M grant from federal COVID-related funding. Other opportunities are also being explored. Importantly, the Foundation will operate the Market and assume the financial risks of the entity.

Additionally, it’s important to understand that the City’s $7M investment is not coming out of the General Fund or debt service. The dollars are allocated from TID District #36 that requires current available funding be invested specifically in economic development projects for the E. Washington corridor. Previous funds from TID #36 have funded projects such as the newest City parking garage, Breese Stevens Field and private apartment developments. Investing TID #36 dollars into a Public Market that will uplift small businesses is just as worthy if not more critical than the other projects completed through this fund.

Recent progress made to support the City’s smart investment in our Market includes:

  • Secured $3M in private donations and pledges to fulfill our fundraising commitment to the City, with opportunity to raise more dollars
  • Invitation to apply for $3M in COVID-related federal funding
    $3M in strong interest from New Market Tax Credit investors
    Successful completion of the first phase of MarketReady
  • Architectural design plans complete and waiting for City approval
    New Fleet Services building is nearly complete, making the current Fleet Building soon-to-be-vacant and ready for the Market
  • The Madison Public Market project is ready to launch. At a time when our community is most in need, we are fortunate to have a shovel-ready project that will uplift small businesses and provide equitable economic opportunities to minority entrepreneurs. Please join with us and show support for our Madison Public Market!

The Madison Public Market project is ready to launch. At a time when our community is most in need, we are fortunate to have a shovel-ready project that will uplift small businesses and provide equitable economic opportunities to minority entrepreneurs.

Please email the City and ask them to maintain Market funding and move our #MarketForward! The City has received an outpouring of support for our Market. Let’s keep it going!

mayor@cityofmadison.com
allalders@cityofmadison.com

For Talking Points and more information, click here.

To the thousands of Madisonians who supported our public market through volunteering, attending our events, speaking out at public meetings, or simply sharing our progress on social media, we THANK YOU for going on this journey with us. We wouldn’t have made it this far without you.

COVID-19 prompts innovative collaboration among Christine’s Kitchens, FEED and MarketReady


It’s times like these when we depend on our friends and family to help us through. The Coronavirus and the Safe at Home initiative has us spending more time at home and foregoing trips to our favorite restaurants. With large gatherings cancelled or postponed, catering operations have no one to cook for. That’s been especially hard on small business operators in food production, catering and restaurants. Revenue is down considerably. In fact, according to the James Beard Foundation, four out of five independent restaurants may not survive the pandemic.

Necessity is the mother of invention, and many in the food industry have had to be creative to continue operating. Fortunately, Christine’s Kitchens has partnered with FEED Kitchens and the Madison Public Market’s MarketReady program to organize and deliver pre-packaged food items on a weekly basis. Over 30 vendors are represented, offering everything from apple straps to whoopie pies.

Christine Ameigh, best known for her Slide Gourmet Potato Chips, operates Christine’s Kitchens, an east-side commercial kitchen shared with other food producers such as jam makers, bakers, caterers and pickles and preserves wholesalers. With approximately 60 percent of her potato chip business reliant on now-closed bars, she had a considerable amount of stock that needed to be sold quickly. After organizing and promoting a successful online sales effort, many of her fellow producers were intrigued. Together, they built upon the concept and now offer an expanded assortment of packaged and prepared food products, including fresh-made meals. Approximately 70 no-contact deliveries were made during the first week, and later, with MarketReady vendors participating, the following week’s orders totaled more than 200. Over $30,000 in products have been sold and 500 deliveries been made since early April.

“As a business owner, trying to adapt to the ever-changing world is 100 percent necessary and usually never planned”, says Ameigh. “The sales have just been stupendous. We are very excited. If you go on our website, you’ll see you can probably order everything you’ll need to eat for at least one week, maybe two.”

Well-loved catering companies are represented. Aloha Wagon offers a Huli Huli chicken lunch plate, sweet teriyaki boneless chicken thighs, purple rice and authentic Hawaiian Mac salad. Bunky’s provides hummus, baba ghanouj, lentil soup and baklava. Caracas Empanadas sells shredded beef & cheese, chicken, breakfast, and pulled pork empanadas. You can get your soul food fix from Melly Mel’s with an order of fried chicken, collards, corn bread and mac and cheese. Melly Mel’s offerings in May will feature BBQ chicken and baby back ribs combos including mac and greens. Ember Foods, famous for Indian food, is selling samosas, chicken korma and chana masala.

Carmel Jackson, also known as “Melly Mel” and owner of the namesake catering service, was fearful when the coronavirus outbreak occurred. Catering jobs were cancelled, and she wondered how she would continue. As a MarketReady Program participant, she was able to offer her menu via the Christine’s Kitchens website. “I was so happy that this opportunity became available to me. It put me at ease as I was able to get the money I needed for my business to survive. This is truly a blessing for me as I’m not sitting at home, just hoping to not get sick.” Jackson also found inspiration in the online ordering service. “The way this has come together gives us hope, keeps our spirits up and opens our heart to others”, she adds.

Yakub Kazi and Nausheen Qureishi, who operate Ember Foods are also thankful for the new delivery service. “This has been a blessing for us” says Kazi. “With orders from our largest customer halted, selling through Christine’s Kitchen has provided valuable relief. Christine has been excellent to work with.”

Specialty foods are also available. Shoppers will find an assortment of delicious cookies and cheesecakes from Looking Glass Bakery, award winning chocolates and confections from Roots Chocolates, cooking sauces from Madame Chu Delicacies, and a variety of cheeses from Farmer Johns’ Cheese. Super Charge! Foods sells mixed greens, ready-made salads, spring rolls and wraps. Offerings from other vendors include fresh baked breads, vegetables, coffee, charcuterie-style meats, soaps, caramelized pecans, pizza and popcorn, and more.

Jamaal Stricklin of Super Charge! Foods saw a 60 percent downturn in business because of the coronavirus pandemic. With his restaurant and retail store closed, he foresaw the prospect of losing the business. “Faced with this challenge, my team and I did what entrepreneurs do. We worked with Christine to grow our revenue through this delivery service.” The rewards have been significant. “We now have an alternate source of income from this new business model and have recouped some of lost revenue. While we are still fine tuning these efforts, it has helped us realize we could add a regular, supplemental delivery service that we now provide on our own.”

Stricklin also expressed his appreciation for the service provided by Christine’s Kitchens. “Christine has been wonderful to work with. I know that coordinating all the orders and making this service happen takes a great deal of effort.”

Visitors to the Christine’s Kitchens website will find instructions for delivery and full menus and product listings from each vendor. Order periods occur over a six-day timeframe, with delivery occurring a few days later. Free delivery is offered for orders over $20 to Madison, Sun Prairie, Columbus, Windsor, Deforest, Middleton, Oregon, McFarland, Verona, Cross Plains, Stoughton, Cottage Grove, Fitchburg, Waunakee and Monona.

The MarketReady program is an initiative sponsored by the City of Madison and administered by the Northside Planning Council as part of the proposed Madison Public Market. MarketReady is focused on providing training, supportive services and micro-grants for low income populations, people of color, immigrants, women, displaced workers, veterans and LGBTQ individuals interested in becoming Madison Public Market vendors.

Megan Ballard, project manager at the Madison Public Market Foundation believes that the collaborative effort among MarketReady, Christine’s Kitchens and FEED Kitchens exemplifies how small businesses can work together to weather these economic hard times. She looks forward to the opening of the 44,000 square foot market at First Street and East Johnson Street, which will include a 9,000 square foot Public Market Kitchen. This space will be dedicated to small businesses focused on food production and distribution. “With the COVID-19 crisis so heavily impacting small businesses, especially farmers, restaurants, and food producers, it’s important now more than ever to create a shared, community space like the Madison Public Market where small, family-owned businesses can thrive.”

In reference to the collaboration based at Christine’s Kitchens, Ballard adds, “This is just one powerful example of how small businesses united under one roof are stronger and more successful.”

Friends and family can truly help us persevere, even in the most difficult of times.

For more information about the proposed Madison Public Market, please visit MadisonPublicMarket.org.

Welcome to our newest board members


The Madison Public Market is excited to introduce our newest Madison Public Market Foundation Board members. Leslie Watkins, Laura Heisler, and Rachel Kerr joined our board in November and have been wonderful additions to the Public Market team.

Leslie Watkins, a longtime Madison resident is an experienced management professional with an extensive background in sales, retail, marketing and strategic planning. With a BA from the University of Wisconsin – Madison, she is an energetic, results oriented problem solver. She is on the board of the Madison Children’s Museum, and previously served on the boards of Four Seasons Theatre, Capital City Theatre, and the Dane County Arts Commission, and she has also done fundraising for the Center for Patient Partnerships and Wisconsin Public Television.

Laura Heisler is Director of Programming for WARF and the Director of Outreach for the Morgridge Institute for Research. Prior to assuming this role in 2009, she served as an Intellectual Property Manager for WARF and as the Program Developer for the Morgridge Institute for Research. She has been involved with numerous aspects of the Wisconsin Institutes for Discovery project since its inception in 2006. In her current role, she is charged with developing, implementing and directing the programmatic framework for the groundbreaking public spaces at the Discovery Building, including the one-of-a- kind Town Center, which welcome the entire community. Programs at the Discovery building include forums for university and community-based entrepreneurs.

Laura is a patent agent registered with the U.S. Patent and Trademark Office. Before joining WARF in 2004, she worked as Intellectual Property Manager, Grants Manager and as a research scientist for a biotechnology startup, Third Wave Technologies. Laura did her undergraduate work at Stanford University in Biological Sciences and Classics and earned a Ph.D. in Cellular and Molecular Biology from the University of Wisconsin–Madison. She is the author of several scientific publications and the inventor of a U.S. patent.

Rachel Kerr is the Director of Public Relations and Events for Dairy Farmers of Wisconsin, a non-profit funded by the state’s dairy farmers to grow demand for Wisconsin milk. In her current role she leads the development of brand experiences and communications to grow awareness of Wisconsin Cheese. Before joining DFW, Rachel helped lead the iconic Wienermobile program at Kraft Heinz/Oscar Mayer.

Rachel joined the board as a representative of Dairy Farmers of Wisconsin and as an advocate for local agriculture. Having worked and lived on Madison’s East Side for many years, she is thrilled to be part of the Madison Public Market Foundation to help make this project a reality. Rachel believes the public market will become a cornerstone of the Madison community.

Thank you Leslie, Laura, and Rachel for being a part of such an important project!

Madison Public Market Foundation Seeks Graphic Designer


Request For Proposals

Graphic Design

Overview

The Madison Public Market is a public/private partnership between the City of Madison and the Madison Public Market Foundation. The $13 million project breaks ground this fall in the City’s 45,000 square foot Fleet Services facility. The Foundation will be the operator of the market upon opening in 2021.

Scope

The Foundation worked with Zebra Dog to develop a new visual brand for the Madison Public Market. The Foundation is requesting proposals for a graphic designer to complete the following projects in the spring of 2020:

– Re-skin MadisonPublicMarket.Org in accordance with our new brand guidelines.

– Redevelop our capital campaign materials with our new brand guidelines.

– Design promotional gear such as t-shirts, hats and canvass bags for the Madison Public Market.

Business Model

As a nonprofit, Madison Public Market is seeking high quality work at a good value. Consideration will be given to rate and experience.

Schedule

Please submit your proposal and a link to your online portfolio to Megan Ballard, Project Manager – megan@madisonpublicmarket.org. Proposals must be received by February 28, 2020 to be considered.

200 N. First Street – A Perfect Future Market Home


After years of thoughtful planning, community conversations, and guidance from national public market experts, the Fleet Services Building (200 N. First St.) was chosen as the ideal home to our future Madison Public Market. And those of us on the Board of the Madison Public Market Foundation and Advisory Council couldn’t agree with this decision more.

My name is Jamaal Stricklin and as Chair of the Madison Public Market Foundation, I’d like to share our perspective on why this location is the right choice for our Market:

1. E. Washington is becoming the City’s most popular destination
From Forward Games at Breese Stevens Field to high-energy concerts at the Sylvee to the future Youth Arts Center, the East Washington Corridor is quickly becoming Madison’s most exciting entertainment district. The Public Market will add another uniquely Madison experience to this destination building the corridor’s overall success, while also benefiting from the thousands that are drawn here.

2. 100,000 people travel through the corridor daily
Whether visiting the E. Washington district or traveling through on the way to work, between E. Johnson, First Street, and E. Washington over 100,000 cars, buses, and bikes travel through this corridor every day. The Market will be a place these travelers can stop by for a relaxing meal or quickly pick up a few items for dinner on the way home.

3. Highly accessible location
Located at the end of the E. Washington District, this location is less than 5 minutes to the Capital Square, 5 minutes to the airport, and 7 minutes to 1-90/94.

4. Rapidly growing walkable and bikeable destination for thousands of neighbors
Within a ½ mile of the Market location, over 5,000 people currently reside. In the next 10+ years, over 2,000 additional apartment units will be added. Already businesses like Google, Zendesk, QTI, StartingBlock, and many other large businesses have relocated to the corridor. In the next decade, 2.5 million square feet of commercial space will be added to accommodate 260 additional businesses employing another 2,800 employees. The Public Market will help fuel this growth and will greatly benefit from the affects of this prosperity.

5. 173,282 people, including 49,000 households live and work within a 10-minute drive
A 2014 Madison Public Market survey completed by over 2,000 people found that 97% of respondents said they will travel up to 10 minutes to visit the Market often and 70% said they will travel up to 15 minutes. This above map shows the 10 minute driving radius around the Market site. Over 173,282 people live and work in this area, providing a significant target audience for frequent Market attendance.

6. No where else in the downtown area could we get 3.5 acres of space
The Fleet Services Building is currently owned by the City and sits on 3.5 acres of land. This allows us:

  • 120 on site parking spaces
  • 2 large outdoor seating areas
  • room for seasonal outdoor food carts and vendors
  • small performance area
  • children’s play area

No where else in or around downtown could we find or afford this much land. Because of the site, we’ll be able to extend the activities and vibrancy of the Market outdoors… where we all want to be during those short glorious warm months of the year! Let’s also not forget, that Burr Jones Field is right next door, allowing for even more green space to enjoy a picnic in the park or more outdoor programming.

7. A renovated Garage makes for a unique, retro Market space
Because the building was constructed in the 1960’s as a Fleet Garage, the floor plan includes:

  • wide open spaces, free of columns or obstructions
  • 2 story tall ceilings (they have to fit firetrucks and garbage trucks inside!)
  • floor to ceiling windows on most of the walls
  • 2 story tall garage doors – which we will keep and open up during the warm months for an “open Market” experience
  • a current 2nd floor mezzanine already exists and will offer visitors a bird’s-eye view of the bustling Market (similar to the 2nd floor seating at the Milwaukee Market)
  • a 5,000 square foot adjoining room will be the perfect event space for food festivals, performances, and private parties.

 

While the location was debated for quite some time, most everyone who visits the Fleet Building is immediately excited about this location. Come see for yourself! Join us for Market Holiday event on Dec. 14 where you can visit the Fleet Building and join with us in imagining what our Madison Public Market can be!

Holiday Market, December 14th


The Madison Public Market is happy to announce this year’s Holiday Market!

Please join us Saturday, December 14th for a special holiday gathering, and a sneak peek at our Market’s new home in the Fleet services building. Featuring many local vendors, merchants, musicians and more, this free event is the perfect way to mingle with your Madison neighbors and celebrate this holiday season. Stock up on any last-minute gifts for loved ones, or just stop in to warm up with some of Madison’s one-of-a-kind lunch and snack items for purchase.

The event will run from 11am until 3pm and will feature holiday themed performances, crafts for the little ones, and even a special visit from our favorite sleigh-rider. Stay tuned for more updates.

Saturday, December 14th
11am – 3pm
200 N. First Street

This event will be held in the future Market building located at the corner of First Street and E. Johnson Ave.

Check out our Facebook page for up to date information and vendors.

The following Merchants will be at the Holiday Market. More vendors will be added, so check back in for an updated list.

Amsterdam
Barriques
Bohemian Black Art & Merch
Caraccas Empanadas, Caracas Arepas
Chocolate Shoppe Ice Cream Co.
Chrysalis Pops
Ember Foods
Ethical Trading Company
Fishmonger Studio
Flowers 4The People
Grasshopper Goods
Irie Roots
Jakarta Café
Little Tibet
Mac-A-Holics
Madame Chu
Madre Yerba
Melly Mel’s Catering
Off the Block
Penzey’s Spices
QB’s Magnetic Creations
Sabor de Puebla
Sacred Massage Studio
Savvy Pet Foods
Sitka Salmon Shares
SuperCharge Foods
The Chocolate Caper
The Shaman and The Witch
Tortillas Las Angeles
Ubuntu Trade
Underground Meats
Wisconsin Candle Company
Wisconsin River Meats
Yellow Dog Flowers and Produce

In addition to these wonderful vendors, the following events will also be available as part of the market festivities:

11-3: The Madison Public Library will be hosting crafts for the little ones including button making and color your own bookmarks. You will also be able to check out holiday books, and register for your very own library card!

12-1: Madison Japanese Taiko drumming group, BENI Daiko, will be performing.

12-2: Come meet Santa! Our favorite jolly old elf will be stopping by for photos, and to hear your holiday wishes.

12:45-1: Madison Santa Cycle Rampage will be stopping by to spread a little holiday cheer on their ride around Madison.

If you can’t make the event (or even if you can!) and would like to help make our Public Market a reality, consider including the Public Market in your end of year tax-deductible giving.

Madison Public Market Foundation leads with development and operations planning


For many years, a vibrant and highly regarded public market has been the dream of entrepreneurs, community leaders and City of Madison employees.  To make this dream a reality, the community-led Madison Public Market Development Committee (MPMDC) ushered approvals through the Common Council, coordinated with City planning and economic development staff, and created a comprehensive business plan for the Market.

As plans proceeded, it became evident that the City’s role should be limited to critical matters related to the physical building of the Market including site selection, architectural design and construction. Their efforts, combined with the contributions of countless others, helped to create a timeline that calls for the opening of the Madison Public Market in Fall 2021.

Early in the planning process, it was determined that neither the MPMDC nor the City of Madison would be responsible for daily Market operations. The City’s primary role is to lead the renovation of the Fleet Services building (the Market’s future home) and maintain ownership of the building and land.

With that in mind, the Madison Public Market Foundation was created in May 2017. Operating as a 501(c)(3) non-profit organization, the Foundation has already taken the lead in fundraising efforts and community engagement. When the Market is open, the Foundation will manage day-to-day operations. Until then, the Foundation will lead in vendor selection, the employee hiring process (including the Executive Director search), raise $4 million to create the Market, and work closely with the City on the architectural design so that the needs of vendors and tenants are met.

Recently, the Foundation hired Megan Ballard as Project Manager, charged with the task of implementing the Market’s operating plan. With a background in the commercial real estate industry, including managing and leasing shopping malls, Megan brings a wealth of experience critical to the operations of the proposed Madison Public Market. “I am so pleased to serve in this role”, says Ballard. “We have already made so much progress in terms of community outreach, in support of our MarketReady vendors, in fundraising activity and in creating innovative architectural designs for what will be an amazing asset for Madison and beyond.”

Ballard says that with the progress made towards building the market, this is a very exciting time. “Our next steps are those that prepare us for operationalizing the business plan in a manner that assures the Market’s financial success. Finalization of the architectural plans, including specifications for vendor siting, allows us to begin the process of selecting Market vendors. We’ve had tremendous interest expressed by local and regional businesses – both large and small. Very soon, we will develop both the rules and regulations for Market participation and define the leasing process.”

Business operators interested in opportunities at the Madison Public Market are encouraged to complete and submit the Madison Public Market Vendor Interest Form available from the City of Madison.

Board chair Jamaal Stricklin reviews design ideas from branding firm ZebradogThe look and feel of the Market is also a front-burner issue. The Foundation has engaged local communication design firm Zebradog (pictured right) to create a memorable and welcoming environment within the 50,000 square feet of the former Fleet Services Building. The Foundation will be responsible for selecting the building’s artwork, storytelling features and ongoing marketing and promotions for the Market, including regular community cultural events featuring area musicians, performers and artists.

Community engagement has long been a critical component of the Market’s development efforts, and the current status of the Market’s design incorporates thousands of public comments provided through surveys and public input sessions. The City of Madison has scheduled another Info & Public Feedback Session:

Thursday, September 5
6:00 pm
Madison Municipal Building, 215 Martin Luther King Blvd., RM 215
More Info Here

Attendees can view detailed designs of the proposed market, including the mix and layout of merchants at the market, event spaces, outdoor plazas, and potential community arts/exhibit spaces. There will be an update on pedestrian, bike and vehicle access and site design for what is currently the City’s Fleet Services Building at East Johnson Street and First Street.

The Foundation continues to update and engage with the community through Taste of the Madison Public Market events, active Facebook and Instagram pages, regular eUpdates, and presentations at Rotary, Kiwanis, Downtown Madison, Inc., and other forums.

 

The Madison Public Market Foundation Board members include:

  • Jamaal Stricklin (President), SuperCharge! Foods
  • Megan Ballard, Madison Commercial Real Estate
  • Sujhey Beisser, Park Bank & Five Senses Palate
  • Karen Crossley, community leader
  • Victoria Davis, Associated Bank
  • Rebecca Prochaska, Potter Lawson
  • Anne Reynolds, Madison Public Market Development Committee
  • Donale Richards
  • John Starkweather, Boardman Clark
  • Amanda White, Consultant (non-Board member)

Additionally, the Foundation created the Madison Public Market Advisory Council, consisting of community leaders who meet quarterly to provide guidance to the project. These members include:

  • Betty Banks, African American community historian and organizer
  • Craig Bartlett, Associate Publisher-Owner, Isthmus Publishing
  • Peter Cavi, First Vice President, Merrill Lynch
  • Al Cooper, Coordinator, Dane Dances
  • Suzanne Fanning, VP of Marketing Communications, Dairy Farmers of Wisconsin
  • Greg Frank, VP of Community Relations, Food Fight Restaurant Group
  • Peter Gray, Executive Search Consultant, QTI
  • Alison Helland, Attorney, Boardman & Clark
  • Jonny Hunter, Co-Founder, Underground Food Collective
  • Ken Monteleone, Owner, Fromagination
  • Melanie Ramey, Communication Coach and Speaker
  • Helen Sarakinos, Executive Director, REAP Food Group
  • Trey Sprinkman, Owner, Sprinkman Real Estate
  • James Shulkin, Windflower Consulting, Windworker Studio and Fishmonger Studio
  • Steve Suleski, VP Board Relations, CUNA Mutual Group
  • Missy Tracy, Municipal Relations Coordinator, Ho Chunk Nation/Ho Chunk Casino

Ballard is optimistic that with the most current building design plans, the brand identity developed by Zebradog, and the upcoming Info & Feedback session, the Foundation can intensify efforts to raise the requisite capital from donors. “With the expertise of Amanda White Consulting, we have already raised more than a million dollars of our four million dollar goal. Our capital campaign is just getting started, and I’m confident that once everyone knows the scope of our plans and sees the architectural renderings, they’ll come together to support this important project.”If you are interested in getting involved with the Public Market through participating in the Advisory Council, Board of Directors, or volunteer opportunities, please contact Megan Ballard at megan@madisonpublicmarket.org.

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James Shulkin is a communications professional and artist. He is the Principal at Windflower Marketing & Public Relations, Chief Kinetic Officer at Windworker Studio and creator at Fishmonger Studio. He’s also a member of the Madison Public Market’s Advisory Council.

 

The Madison Public Market:  The Next Stage in Promoting Local Food


Special thanks to our guest blogger, James Shulkin, member of the Madison Public Market Advisory Council!

Here in southern Wisconsin, we love our Farmers’ Markets! The Dane County Farmers Market located on the Capitol Square, is reportedly the largest producer-only farmers’ market in the country. While certainly the best known in the region, and a must visit at least a few times each season, this “jewel” of markets is supplemented by at least twenty farmers’ markets elsewhere in Madison and in communities like Baraboo, Beloit, Fitchburg, Fort Atkinson, Janesville, Middleton, Monona, Stoughton, Sun Prairie, Verona and Waunakee.

The proposed Madison Public Market will offer some of the same amenities as your local farmers’ market, plus more. A key difference between a Farmer’s Market and Public Market is that a Public Market is indoors, allowing it to be open year round, often 5-7 days per week. The City of Madison’s fleet services building at the corner of E. Johnson and First Street, will be home to our year-round Public Market, opening at the end of 2021. This retro space is a perfect Market home with 2 story ceilings and open space, floor to ceiling windows, several 2 story garage doors that will be open during the warm months, and a location near green spaces including Burr Jones Field, the Yahara River and several bike paths.

According to Jamaal Stricklin, Chair of the Madison Public Market Foundation, a non-profit tasked with operating the Market once it opens, shared, “At the Public Market, you’ll find items that you can’t get anywhere else in town all under roof ; ready-made food products, fresh produce, unique food ingredients and culturally diverse foods cooked on site that you can take home or eat there. We’re also planning to have a restaurant and cafe on site.”

Like your local farmer’s market, the Public Market will provide a fun and interesting gathering place to meet friends and co-workers while enjoying talented musicians and performers. However, the Market will have other amenities in that it will house community activities, meeting spaces, art exhibits, full-service restaurants, cooking classes, festivals and temporary pop-up vending events. In addition, the Public Market will provide a seasonal cold-weather option for farmers’ market vendors looking to expand their selling season.

The Madison Public Market Foundation is hoping to partner with local farmers’ markets by offering outdoor market stands during the growing season. “We’ve also had conversations with the Dane County Farmers’ Market to potentially relocate the winter market to our event space,” shared Stricklin.

Ugly Apple food cart owner Laurel hands samples to a customer at May 2019 Sneak Peek EventAccording to Dan Kennelly, manager of the City of Madison’s Office of Business Resources, the Public Market’s main purpose is community based economic development. “We want the Public Market to be a place where an entrepreneur with a unique idea for a new food product, or a new business idea, can have a place where there will be foot traffic, where they can launch their business and bring that idea to reality,” adds Kennelly. “We expect that market participants who make an interesting sauce, or jam or some other kind of food product, can use the Public Market to develop a customer base and continue to grow into a brick and mortar location, or sell wholesale to grocery stores on a much larger basis.”

The Madison Public Market will also be an important part of the overall regional agriculture community. The synergies that will exist among agriculture-related companies, organizations that support entrepreneurs like those mentioned above, and the Public Market, will likely make Madison the best local food community in the country. One exciting partnership is with the Dairy Farmers of Wisconsin (DFW). DFW will host a Wisconsin Dairy Experience in the Market that will feature some of Wisconsin’s most beloved and delicious Wisconsin cheese vendors, cheese and dairy tastings, plus a fun, interactive experience that will foster our love of Wisconsin dairy! Suzanne Fanning, VP of Communications for Dairy Farmers of Wisconsin, shares, “We’re excited to create a destination within the Market for locals and visitors alike to celebrate the vast array of our state’s award-winning cheese and to honor the dairy farmers of Wisconsin.”

The concept that food-related endeavors are viable, actionable vehicles for entrepreneurship is already well established in the region. Southern Wisconsin boasts the largest agriculture employment base in the state. According to the Madison Region Economic Partnership, there are nearly 60,000 jobs directly related to agriculture, comprising 20% of Wisconsin’s total agricultural employment. Regional infrastructure supports food & beverage production, processing, packaging, and distribution.

Madame Chu owner Josey serves up samples of her sauceMadison’s unique food infrastructure, traditions, and facilities, all play a role in supporting and strengthening our food system. For example, the Dane County Farmers Market is a beloved weekly event focused on sales of local agricultural products, the FEED Kitchens provides flexible commercial cooking opportunities for entrepreneurs and community members, the Garver Feed Mill is a new home to growing, “second stage” food companies, and Madison College offers a array of culinary training programs and credentials. The Madison Public Market is designed to complement and build on Madison’s existing strengths and assets in the food economy.

Kennelly believes the Public Market will be Madison’s next treasured public place. He and others who envision the Public Market’s success see it as a destination for everyone, where you can purchase fresh vegetables and baked goods, stop in for lunch, or have dinner and late night drinks with friends.

After all, says Kennelly, “We are a food city.”