Get a Sneak Peek of the Future Public Market on May 8!


Wednesday, May 8
5-7 PM
200 N. First Street

Join the City of Madison and the Madison Public Market Foundation on Wednesday, May 8 to share feedback on updated designs for the Madison Public Market and to tour the building that will be the Market’s future home.

Our design team has begun their work and we are looking to hear your thoughts on the initial plans. You’ll get an update on the latest designs for the Market, a chance to sample tasty treats from local merchants, and a first look at the immense opportunity unfolding at the corner of First and East Johnson Streets.

Stop by this open house style, free event! Online RSVP appreciated, but not required.

 

Getting to the Event

Getting to our Market home is easy! Vehicle parking for this event is available in the shopping mall lot. Bike parking is also available. You can plan your bus ride with Madison Metro on Google Maps.

Common Council Approves Collaboration, Design Team


On Tuesday, the City of Madison Common Council made significant progress in moving forward the development of the Madison Public Market. In three resolutions sponsored by alders Larry Palm, Amanda Hall, and Marsha Rummel, the Council approved the Collaboration Agreement with the Madison Public Market Foundation and city staff’s recommendation for architect and engineering design services.

In approving the Collaboration Agreement with the Madison Public Market Foundation, the City officially empowers the Foundation to select vendors to operate within the Public Market, hire staff to operate the Market, advise and provide input on the final design, and secure funds to ensure the successful launch of the Market. Along with these responsibilities, the City grants the Foundation seed funding to move forward with a complete operating agreement.

“We are excited to launch into this next phase of the Public Market development in an official collaborative capacity with the City of Madison,” said Jamaal Stricklin, President of the Board of the Madison Public Market Foundation. “With the selection of the architecture team and the collaboration agreement in place, we can see some real forward progress toward opening the doors of the Market in 2021.”

In October 2018, after reviewing 11 proposals from Madison and around the country, City staff put forth a recommendation to the Common Council to engage an architecture and engineering team led by Minneapolis-based Meyer, Scherer & Rockcastle (MSR) to complete the design of the Madison Public Market building. With Tuesday’s approval by the Common Council, MSR can start the design process for the site at the corner of First Street and E. Johnson Street.

This development marks a significant milestone in making the Madison Public Market a community-driven, inclusive destination for the Madison region. You can be part of the initial momentum with a gift today.

Wisconsin State Journal: Madison officials embrace Fleet Services building for Public Market


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December 4, 2018

With land costs too high to put a $13.2 million Madison Public Market on East Washington Avenue, city officials are embracing an option to reuse the nearby city Fleet Services building for the market.

Mayor Paul Soglin announced Monday that the city is dropping its bid to acquire land to build the market as part of a coming private redevelopment of the Washington Square shopping center at the corner of First Street and East Washington.

“A decision like this is a 100-year decision,” Soglin said at a press conference at the Fleet Services building Monday morning. “It’s very important we get it right.”

Read more

City of Madison Mayor Soglin Announces Public Market Plans for Fleet Services Building


Today, Madison Mayor Paul Soglin will officially announce an update about the future home of the Madison Public Market. The location of the Public Market will continue to stay at the same overall near east side location, but the Market building site will shift over 250 feet from the corner of First Street and East Washington to the adjacent City-owned Fleet Services property at the corner of First Street and E. Johnson St.

Previously, the City had been engaged in ongoing conversations with the owners of the Washington Plaza Shopping Center to locate the Market within their private development. Now that the Fleet Services Division has a plan and budget authority to relocate to a new facility, Mayor Soglin and his team believe the soon-to-be vacated Fleet Services building is a much stronger fit for achieving our community’s vision for the Public Market.

“I’m happy to share another important step forward in our Madison Public Market project. This refocus toward utilizing an existing City asset is exactly what we need to develop a Public Market that will support community-based economic development and become one of the most treasured and visited destinations in Madison,” said Madison Mayor Paul Soglin. “The change better enables us to build the dynamic, diverse Public Market that our community wants and deserves.”

Mayor Soglin highlights the following benefits to locating the Market within Fleet Services building (existing space pictured right):

  • Same overall location: Because it’s the same overall location, all work done so far including site analysis, fundraising, and the MarketReady program will be consistent and unchanged.
  • 60% larger space: The Fleet Services building is 45,000 square feet, compared to 28,000 square feet in the previous Shopping Center redevelopment. The larger space will enable us to better meet the overwhelming response by interested vendors (nearly 200 entrepreneurs have submitted formal interest), in addition to better achieving our plans for the Food Innovation Center at the Market, a regional food hub to expand local food distribution, processing, and other important systems needed to better meet the demand for local food across the County.
  • 4 times the lot size: Fleet Services is on 3.5 acres, offering much more space to build the outdoor plaza, including outdoor seating, a performance stage, and perhaps food cart areas. The Market will still be connected to Burr Jones Field and the Yahara River.
  • Sound/unique building: The building is well-suited to conversion to a public market with lots of potential character (large clear-span areas, mezzanine level, etc,)
  • Added car and bike parking: We’ll have room for significantly more parking.
  • More accessible for large delivery trucks and traffic flow: Being located off of the corner of E. Johnson instead of E. Washington, makes more a much imporoved traffic flow for large and small vehicles alike.
  • Sustainability: Reusing an existing building is more sustainable than building new and the flat roof allows for consideration of green roof options.

The Mayor adds that the owners of the adjacent shopping center can move forward with their redevelopment project independently but still integrated with the market. This project continues to move forward with housing, retail, and potentially a hotel. The private development will continue to be a huge asset for supporting the health of the Market.

The budget for the Market at Fleet Services is expected to remain consistent with the City’s approved $13 million budget that was reauthorized in the 2019 capital budget. Recently Minneapolis-based architect MSR along with local firms Ken Saiki Design and Vierbicher were recommended by the City staff as the project’s design team. MSR is a great fit for the project as they have strong experience in retrofit projects, such as Madison’s Central Library and the Madison Municipal Building.

As the future operator of the Market, the Madison Public Market Foundation has already raised nearly $1 million of the $4 million private capital needed to fund the project. Madison Public Market Foundation President Jamaal Stricklin shares that the Foundation is optimistic about the Fleet Services location. “The funders that we’ve shared this news with see the positive attributes of this change and continue to be excited and supportive of our progress on creating our Public Market. The Foundation believes that the shift over to Fleet Services has wonderful potential for better achieving many of our diversity, sustainability, and local food economy goals. We’re eager to move forward on making our Public Market a reality.”

The updated timeline for the project will become more precise once the design process commences and Fleet Services begins construction at their new site.  Current estimates are that Fleet Services will move to their new facility in 2020, allowing the renovation for the Public Market to be completed in 2021. For now, all key stakeholders including the City of Madison, Madison Public Market Foundation, and current private project funders are all in agreement that this project will continue to make strong, forward progress.

 

For more information, please contact Dan Kennelly at 608-267-1968

MarketReady 2018: By the Numbers and the People Behind the Numbers


Special thanks to our guest blogger, James Shulkin, member of the Madison Public Market Advisory Council!

It’s been just over a year since the inception of the MarketReady Program, an effort to prepare a number of talented chefs, makers and other entrepreneurs with the skills needed to create successful businesses. Funded by the City of Madison and launched in partnership with North Side Planning Council, FEED Kitchens, Wisconsin Women’s Business Initiative Corporation and Dane County University of Wisconsin Extension, MarketReady provides business training, mentorship, and start-up capital ($37,500 in 2018) to a diverse group of thirty area merchants. The goal has always been that, with the right kind of encouragement, these individuals might some day become successful vendors at the highly anticipated Madison Public Market.

As 2018 comes to a close, we look back on the resounding success of both the MarketReady Program and the individuals that have contributed so much to these efforts.

The MarketReady vendors are a special group. They are mostly women (63%) and people of color (83%). Thirty three percent (33%) are first generation immigrants. In fact, MarketReady focuses on supporting communities that face structural barriers to business ownership. Specifically, the program was created to Encourage and stimulate the creation and acceleration of businesses owned and operated by women, persons of color, the economically disadvantaged and others in need of a new career path.

The majority of these businesses offer food products, with some selling textiles, artwork, body care products or other services. You may be familiar with some of the more visible vendors such as Laurel Burleson (Ugly Apple Café), Josey Chu (Madame Chu), Luis Dompablo (Caracas Empanadas), Jasmine Banks (Perfect Imperfections), Donale Richards (Off the Block Enterprises) and Monica O’Conell (Curtis & Cake), to name a few. All of the MarketReady merchants can be found here.

Led by Ian Aley, MarketReady Coordinator, and Michael Miller, City of Madison Business Assistance Specialist, the organization’s staff provides and arranges for training of all kinds, providing financial services, technical assistance, referrals and access to micro-grants.

“The MarketReady staff and I are humbled and inspired by the group’s hard work, sense of humor, and willingness to share ideas,” says Aley. “We facilitate connections, but so much of the creativity, experience, and strength comes from within this group of entrepreneurs.”

During the first year of the MarketReady program, direct services to the vendors included:

  • educational events and workshops (1,046 hours)
  • direct business consultation (585 hours)
  • business coaching (181 hours)
  • peer-to-peer support sessions (29)

Partnerships with the University of Wisconsin Law & Entrepreneurship Clinic, the law firm Boardman & Clark and Heartland Credit Union have provided consultation and coaching to participants.

The MarketReady vendors have also given back to the community, including directly to those future Public Market visitors particularly anxious to sample product offerings. To date, more than 2,000 people have attended three “Taste of the Market” events featuring many of the vendors. In addition, 14 MarketReady participants offered 37 classes at Meadowridge Public Library, providing an opportunity to test recipes, make sales, and connect with neighbors across the city.

“We look forward to the opening of the Public Market,” adds Aley. “In the meantime, this community of vendors will continue to develop new product lines, hone their business plans, and build relationships with customers and each other. There is a strong sense in the group that the success of one business in the Public Market will be tied to the success of their neighbors. We will continue to build capacity and connections. When the Public Market opens, we will be ready.”

Wisconsin State Journal: Major gifts launch fundraising drive for Madison Public Market


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November 1, 2018. Donors have ignited a private fundraising campaign for the coming $13.2 million Madison Public Market on the East Side, pledging contributions totaling nearly $1 million for the project.

The law firm Boardman Clark is delivering a lead gift of $250,000, while Dairy Farmers of Wisconsin is providing another contribution to create an interactive space within the market highlighting dairy and the state’s rich heritage of cheesemaking.

Those gifts and a few others have the nonprofit Madison Public Market Foundation closing in on the first $1 million of an effort to privately raise $4 million for the project, which will be part of a larger redevelopment slated for land bounded by East Washington Avenue, North First Street and Burr Jones Park.

Read the full story

Boardman Clark Law and others drive initial support for Public Market


Boardman Clark announced its flagstone corporate sponsorship during a special “Taste of the Madison Market” event, held on October 18, 2018 in Boardman Clark’s main office in downtown Madison. While the firm’s sponsorship includes a financial commitment of $250,000 over the next five years, the firm has also committed to providing programming and other nonfinancial support of the Market’s various community-focused initiatives, such as the Market Ready Program, which helps entrepreneurs build successful business foundations.

“We are very proud to be supporting the Madison Public Market,” said Richard Heinemann, Managing Partner at Boardman Clark (pictured left). “To us, this project is about more than creating a space to sell goods. It is an investment in the community, a chance to empower underrepresented entrepreneurs, and a great venue to sample Madison’s diverse foods, crafts, and culture.”

Dairy Farmers of Wisconsin is partnering with the Madison Public Market to create an interactive space that will showcase everything we love about Wisconsin Dairy and our rich heritage of cheesemaking. This special area of the Market will include interactive exhibits, education and delicious cheese and dairy products from Wisconsin.

“We’re excited to create a destination within the Market for locals & visitors alike to celebrate the vast array of our state’s award-winning cheese and to honor the dairy farmers in Wisconsin.” -Suzanne Fanning, VP of Marketing Communications for Dairy Farmers of Wisconsin.

Madison Public Market Foundation Board President, Jamaal Stricklin, shared the significance of Boardman Clark and Dairy Farmers of Wisconsin’s early commitments to the project. “This early support of the Market has helped us build momentum for making our Public Market a reality. We are so grateful for Boardman Clark’s early investment. When combined with Dairy Farmer of Wisconsin’s support plus other early gifts, we’re closing in on our first $1 million to support our $4 million capital campaign.”

It’s exciting to see the community step up in a significant way to support the Public Market. If you are interested in joining with us to help bring our project to life, you can donate here or call Amanda White at (608) 698-9104 for more information. Naming and other special, unique recognition opportunities are available.

MSR selected to design the Madison Public Market


After releasing an RFP in August and reviewing 11 different proposals from Madison and around the country, City staff is recommending that the City engage an architecture and engineering team led by Minneapolis-based MSR to complete the design of the Madison Public Market building. The recommendation will go to the Common Council for approval.

Dan Kennelly, City of Madison Office of Business Resources Director, shares, “MSR has unmatched experience working with the City of Madison to design high-profile civic buildings. We are confident that working with the City of Madison and Madison Public Market Foundation, MSR will create a home for our Market that helps achieves our goals around inclusiveness, diversity, public art, community-building and of course, creating a unique Madison culinary experience.”

MSR’s past experience in Madison includes the downtown Central Library, the recent Olbrich Gardens expansion, and the newly refurbished Madison Municipal Building. MSR knows how to get important public projects across the finish line while creating vibrant gathering places for the community. MSR’s team includes local experts Saiki Design for landscape architecture and Vierbicher for Civil Engineering. These talented local firms bring knowledge of the site and will help create an inviting design that is authentic to Madison.

MSR’s team also includes a Wisconsin-based food service and kitchen design consultant (Steve Stern with Boelter) who will assist with the unique challenges of designing a public building that will include a variety of food preparation and food services uses.

MSR will bring strong expertise and experience to other important aspects of the Madison Public Market vision.

Inclusiveness and equity
The MSR team has reviewed the City’s equity impact analysis and is inspired to help the City implement its vision for a truly inclusive Public Market – a dynamic destination that welcomes the entire community and creates economic opportunity for diverse entrepreneurs.

Sustainability
With sustainability as an important focus of the Public Market, MSR has pulled together a team that has expertise in green design.  As they have done with previous Madison projects, the Public Market will implement the latest best practices in sustainable construction. The result will be a building that is not only LEED certified, but one that thoughtfully integrates sustainability considerations into every aspect of the design.

Art and local makers
With the Madison Public Library, MSR was instrumental in integrating unique artwork into the building and creating spaces for programs that build-on Madison’s emerging “maker culture”.  MSR will help uncover unique opportunities to connect Madison’s library system with the Public Market and build on Madison’s maker-based entrepreneurial ecosystem.

Community engagement
MSR’s proposal and interview demonstrated a clear understanding of the important of engaging the Madison community in the design process.  Their work plan includes numerous workshops with potential public market vendors, community members, city staff, various city committees and other stakeholders.

To stay informed on the timeline for the design process, you can check back on our Updates, follow our Facebook page, or sign up for our email news.

MarketReady Merchants Shine This Holiday Season


Many of the Madison Public Market’s MarketReady merchants are already up and running, ready to make your holidays shine!

You don’t have to wait for the Market to open to experience the unique, high quality products and gifts these businesses have to offer this holiday season. Support small, local businesses right here in Madison and you’ll find unique gifts, catering, and more.

(The MarketReady Program is designed to prepare multicultural entrepreneurs who have dreamed of starting a food-based or craft-based business for success in the new Market through business training, mentorship, and/or start-up capital.)

Featured above: Holiday Cookie Box from Curtis & Cake

Holiday Party Catering

You bring the guests, they’ll bring the incredible food! These MarketReady merchants provide quality catering for corporate or private events large and small.

  • La Joe Bla, LLC
  • dZi Little Tibet
  • Madame Chu Delicacies
  • Melly Mell’s Catering
  • The Ugly Apple

Gifts for Everyone

Find unique gifts for everyone on your list while supporting our local economy and strengthening our communities.

  • Artesan Fruit
  • Curtis & Cake
  • Madame Chu Delicacies
  • Madre Yerba
  • Off the Block
  • Perfect Imperfections
  • QB’s Magnetic Creations
  • SuperCharge! Foods
  • Tortillas Los Angeles
  • Wisconsin Mujer

Holiday discounts

Many MarketReady merchants are offering special products and discounts for the holidays. Check out the MarketReady Holidays page for all the details.

 

Updated site plan positions the Public Market for success


Tremendous progress continues to happen as the City of Madison and the Madison Public Market Foundation work to make our Madison Public Market a reality. This evening, the City released an updated site plan that positions the public market for success. The updated site plan makes the following improvements to the project site plan:

  1. Locates the Market closer to Burr Jones Field (large urban green space), the bike path, and the Yahara River: We’re already thinking about picnics and food fairs in the park, paddling to the Market, and enjoying outdoor seating with a view of Burr Jones Field!
  2. Changes the dimensions of the Market: The new location on the site provides a more interesting architectural design of the building and will provide a long, market hall corridor, similar to other Markets like Boston and Granville.
  3. Provides closer access to outdoor parking: The new location is closer in proximity to the 100 surface parking spaces planned for the city-owned property next door. The previous site plan required underground parking which is significantly more costly.

The new site plan and three different exterior architectural design concepts can be found here.

Please keep in mind that the these designs are CONCEPTUAL and will likely change once the final architectural team is selected.

Currently, the City has prepared the RFP for seeking proposals from architecture teams. The City anticipates announcing the RFP yet this summer. We’ll keep you posted on when that RFP is submitted and ultimately, which project team is selected to design and build our Public Market.