Design Planning Update


The City of Madison and the Public Market Design Team lead by MSR architecture firm are making steady progress on completing the site plan and floor plan for our Madison Public Market.

The first round of initial design concepts were released at our Sneak Peak celebration on May 8. Those designs can be found below. If you have questions or would like to provide comments on the design, please send them to info@madisonpublicmarket.org.

The final round of design plans will be available towards the end of July for your input, ideas and inspiration. The City is looking to host a public information meeting at the beginning of August, so that our community has a chance to be involved in the final stage of the design planning. We’ll send out an announcement as soon as that date is confirmed.

If you have questions or would like to provide comments on the design, please send them to info@madisonpublicmarket.org.

Madison Public Market Initial Design Concepts

Existing Site

 

 

Proposed Site Access

 

MPM Floor Plan Concept
Proposed Floor Plan Concept

 

Areas surrounding the Madison Public Market (top left: bike path crossing over the Yahara River, top right: Yahara River, bottom left: Burr Jones Field, bottom right: Burr Jones Park basketball court)

If you have questions or would like to provide comments on the design, please send them to info@madisonpublicmarket.org.

Welcome Our New Project Manager, Megan Ballard


The Madison Public Market Foundation is pleased to welcome Megan Ballard as our new Project Manager. Megan previously served as the Treasurer of the Board.

A Message from Megan

After serving as the Treasurer for the Madison Public Market Foundation, I am excited to shift into the role of Project Manager for the Board of Directors. In my new role, I will work with the Board to facilitate completion of multiple projects as we prepare to break ground on the Madison Public Market in 2020. I will also take an active role in community outreach and engagement as the dream of our public market becomes a reality.

While the City of Madison works diligently to finalize construction plans, I will be working with the Foundation Board to implement its operating plan. I am building relationships with public market operators across the country, recently completing tours of NewBo Market in Cedar Rapids, IA, Logan Street Market in Louisville, KY and Findlay Market in Cincinnati, OH. We’ve gathered amazing insights from our peers as we begin to define our vendor selection process. Other key initiatives we are working on this summer include developing and implementing a brand strategy; securing public art for the project; and continuing to grow the capacity and operations of the Madison Public Market Foundation (future operator of the Market) in preparation for opening in 2o21.

In addition to working with the Madison Public Market, I recently joined Madison Commercial Real Estate as a Sales Associate specializing in retail brokerage services. Prior to joining MCRE, most of my career has been spent in the commercial real estate industry, managing and leasing shopping malls.

I am originally from Iowa, relocating to Madison from Minneapolis in 2016. I’m an active member of Downtown Rotary and Downtown Madison Inc. I enjoy living on the Isthmus and taking in everything our beautiful City has to offer.

Thank you to all the dedicated individuals and organizations that have worked tirelessly on the project and to our donors and supporters. We would not be here without you! The Madison Public Market will be an amazing asset to our community and I could not be more thrilled to join the team!

If you have any questions or concerns, please don’t hesitate to reach out at
megan@madisonpublicmarket.org.

Badger Herald: MarketReady program supports diversity among entrepreneurs


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When Josie Chu’s mother passed away and Chu inherited her cookbooks, she had no idea that an old recipe for sauce tucked in the back pages would soon become an entire business.

Chu now owns the condiment company Madame Chu Delicacies, and like many other entrepreneurs in Madison, has faced various barriers while building her business. But programs like The Food Enterprise and Economic Development Kitchen and MarketReady have given her the tools to navigate such obstacles.

FEED and MarketReady are both part of several organizations that work to support populations that face historic barriers to entrepreneurship.

Read the full story

Sneak Peek of the Future Public Market on May 8!


Wednesday, May 8
5-7 PM
200 N. First Street (Fleet Services Building)

Join the City of Madison and the Madison Public Market Foundation on Wednesday, May 8 to share feedback on updated designs for the Madison Public Market and to tour the building that will be the Market’s future home.

Our design team has begun their work and we are looking to hear your thoughts on the initial plans. You’ll get an update on the latest designs for the Market, a chance to sample tasty treats and view unique artisan crafts from local merchants, and a first look at the unique Fleet Services building that will soon be the Market’s home.

Stop by this open house style, free event! Online RSVP appreciated, but not required.

You can also visit our Facebook event page.

For more information about the event or about Madison’s first Public Market, contact us at info@madisonpublicmarket.org

Merchants
These new business and local favorites will be at this event providing free samples and full portions of their delicious cuisine for sale. Try them all!

Artesan Fruit
Bohemian Bauble
Caracas Empanadas
Ember Foods
Café Social
Grasshopper Goods
Just Coffee
Madre Yerba
Savvy Pet Foods
QB’s Magnetic Creations
Melly Mels
Landmark Creamery
Perfect Imperfections
Madame Chu Delicasies
SuperCharge! Foods
Ugly Apple

Opportunities to learn and give feedback
The Public Market Design team has produced the first draft of updated plans for the Market. This is your opportunity to provide feedback and be a part of the process. Interactive stations set up around the event will include topics such as:

Guiding Design Principles and Priorities
Site Plan
Floor Plan/Vendor Layout
Market Kitchen
Event Space
Sustainability Features

Getting to the Event
Getting to our Market home is easy! Fleet Services is located at the corner of E. Johnson and First Street. Vehicle parking for this event is available in the shopping mall lot at the corner of First St. and E. Wash. You can plan your bus ride with Madison Metro on Google Maps.

Common Council Approves Collaboration, Design Team


On Tuesday, the City of Madison Common Council made significant progress in moving forward the development of the Madison Public Market. In three resolutions sponsored by alders Larry Palm, Amanda Hall, and Marsha Rummel, the Council approved the Collaboration Agreement with the Madison Public Market Foundation and city staff’s recommendation for architect and engineering design services.

In approving the Collaboration Agreement with the Madison Public Market Foundation, the City officially empowers the Foundation to select vendors to operate within the Public Market, hire staff to operate the Market, advise and provide input on the final design, and secure funds to ensure the successful launch of the Market. Along with these responsibilities, the City grants the Foundation seed funding to move forward with a complete operating agreement.

“We are excited to launch into this next phase of the Public Market development in an official collaborative capacity with the City of Madison,” said Jamaal Stricklin, President of the Board of the Madison Public Market Foundation. “With the selection of the architecture team and the collaboration agreement in place, we can see some real forward progress toward opening the doors of the Market in 2021.”

In October 2018, after reviewing 11 proposals from Madison and around the country, City staff put forth a recommendation to the Common Council to engage an architecture and engineering team led by Minneapolis-based Meyer, Scherer & Rockcastle (MSR) to complete the design of the Madison Public Market building. With Tuesday’s approval by the Common Council, MSR can start the design process for the site at the corner of First Street and E. Johnson Street.

This development marks a significant milestone in making the Madison Public Market a community-driven, inclusive destination for the Madison region. You can be part of the initial momentum with a gift today.

Wisconsin State Journal: Madison officials embrace Fleet Services building for Public Market


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December 4, 2018

With land costs too high to put a $13.2 million Madison Public Market on East Washington Avenue, city officials are embracing an option to reuse the nearby city Fleet Services building for the market.

Mayor Paul Soglin announced Monday that the city is dropping its bid to acquire land to build the market as part of a coming private redevelopment of the Washington Square shopping center at the corner of First Street and East Washington.

“A decision like this is a 100-year decision,” Soglin said at a press conference at the Fleet Services building Monday morning. “It’s very important we get it right.”

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City of Madison Mayor Soglin Announces Public Market Plans for Fleet Services Building


Today, Madison Mayor Paul Soglin will officially announce an update about the future home of the Madison Public Market. The location of the Public Market will continue to stay at the same overall near east side location, but the Market building site will shift over 250 feet from the corner of First Street and East Washington to the adjacent City-owned Fleet Services property at the corner of First Street and E. Johnson St.

Previously, the City had been engaged in ongoing conversations with the owners of the Washington Plaza Shopping Center to locate the Market within their private development. Now that the Fleet Services Division has a plan and budget authority to relocate to a new facility, Mayor Soglin and his team believe the soon-to-be vacated Fleet Services building is a much stronger fit for achieving our community’s vision for the Public Market.

“I’m happy to share another important step forward in our Madison Public Market project. This refocus toward utilizing an existing City asset is exactly what we need to develop a Public Market that will support community-based economic development and become one of the most treasured and visited destinations in Madison,” said Madison Mayor Paul Soglin. “The change better enables us to build the dynamic, diverse Public Market that our community wants and deserves.”

Mayor Soglin highlights the following benefits to locating the Market within Fleet Services building (existing space pictured right):

  • Same overall location: Because it’s the same overall location, all work done so far including site analysis, fundraising, and the MarketReady program will be consistent and unchanged.
  • 60% larger space: The Fleet Services building is 45,000 square feet, compared to 28,000 square feet in the previous Shopping Center redevelopment. The larger space will enable us to better meet the overwhelming response by interested vendors (nearly 200 entrepreneurs have submitted formal interest), in addition to better achieving our plans for the Food Innovation Center at the Market, a regional food hub to expand local food distribution, processing, and other important systems needed to better meet the demand for local food across the County.
  • 4 times the lot size: Fleet Services is on 3.5 acres, offering much more space to build the outdoor plaza, including outdoor seating, a performance stage, and perhaps food cart areas. The Market will still be connected to Burr Jones Field and the Yahara River.
  • Sound/unique building: The building is well-suited to conversion to a public market with lots of potential character (large clear-span areas, mezzanine level, etc,)
  • Added car and bike parking: We’ll have room for significantly more parking.
  • More accessible for large delivery trucks and traffic flow: Being located off of the corner of E. Johnson instead of E. Washington, makes more a much imporoved traffic flow for large and small vehicles alike.
  • Sustainability: Reusing an existing building is more sustainable than building new and the flat roof allows for consideration of green roof options.

The Mayor adds that the owners of the adjacent shopping center can move forward with their redevelopment project independently but still integrated with the market. This project continues to move forward with housing, retail, and potentially a hotel. The private development will continue to be a huge asset for supporting the health of the Market.

The budget for the Market at Fleet Services is expected to remain consistent with the City’s approved $13 million budget that was reauthorized in the 2019 capital budget. Recently Minneapolis-based architect MSR along with local firms Ken Saiki Design and Vierbicher were recommended by the City staff as the project’s design team. MSR is a great fit for the project as they have strong experience in retrofit projects, such as Madison’s Central Library and the Madison Municipal Building.

As the future operator of the Market, the Madison Public Market Foundation has already raised nearly $1 million of the $4 million private capital needed to fund the project. Madison Public Market Foundation President Jamaal Stricklin shares that the Foundation is optimistic about the Fleet Services location. “The funders that we’ve shared this news with see the positive attributes of this change and continue to be excited and supportive of our progress on creating our Public Market. The Foundation believes that the shift over to Fleet Services has wonderful potential for better achieving many of our diversity, sustainability, and local food economy goals. We’re eager to move forward on making our Public Market a reality.”

The updated timeline for the project will become more precise once the design process commences and Fleet Services begins construction at their new site.  Current estimates are that Fleet Services will move to their new facility in 2020, allowing the renovation for the Public Market to be completed in 2021. For now, all key stakeholders including the City of Madison, Madison Public Market Foundation, and current private project funders are all in agreement that this project will continue to make strong, forward progress.

 

For more information, please contact Dan Kennelly at 608-267-1968

MarketReady 2018: By the Numbers and the People Behind the Numbers


Special thanks to our guest blogger, James Shulkin, member of the Madison Public Market Advisory Council!

It’s been just over a year since the inception of the MarketReady Program, an effort to prepare a number of talented chefs, makers and other entrepreneurs with the skills needed to create successful businesses. Funded by the City of Madison and launched in partnership with North Side Planning Council, FEED Kitchens, Wisconsin Women’s Business Initiative Corporation and Dane County University of Wisconsin Extension, MarketReady provides business training, mentorship, and start-up capital ($37,500 in 2018) to a diverse group of thirty area merchants. The goal has always been that, with the right kind of encouragement, these individuals might some day become successful vendors at the highly anticipated Madison Public Market.

As 2018 comes to a close, we look back on the resounding success of both the MarketReady Program and the individuals that have contributed so much to these efforts.

The MarketReady vendors are a special group. They are mostly women (63%) and people of color (83%). Thirty three percent (33%) are first generation immigrants. In fact, MarketReady focuses on supporting communities that face structural barriers to business ownership. Specifically, the program was created to Encourage and stimulate the creation and acceleration of businesses owned and operated by women, persons of color, the economically disadvantaged and others in need of a new career path.

The majority of these businesses offer food products, with some selling textiles, artwork, body care products or other services. You may be familiar with some of the more visible vendors such as Laurel Burleson (Ugly Apple Café), Josey Chu (Madame Chu), Luis Dompablo (Caracas Empanadas), Jasmine Banks (Perfect Imperfections), Donale Richards (Off the Block Enterprises) and Monica O’Conell (Curtis & Cake), to name a few. All of the MarketReady merchants can be found here.

Led by Ian Aley, MarketReady Coordinator, and Michael Miller, City of Madison Business Assistance Specialist, the organization’s staff provides and arranges for training of all kinds, providing financial services, technical assistance, referrals and access to micro-grants.

“The MarketReady staff and I are humbled and inspired by the group’s hard work, sense of humor, and willingness to share ideas,” says Aley. “We facilitate connections, but so much of the creativity, experience, and strength comes from within this group of entrepreneurs.”

During the first year of the MarketReady program, direct services to the vendors included:

  • educational events and workshops (1,046 hours)
  • direct business consultation (585 hours)
  • business coaching (181 hours)
  • peer-to-peer support sessions (29)

Partnerships with the University of Wisconsin Law & Entrepreneurship Clinic, the law firm Boardman & Clark and Heartland Credit Union have provided consultation and coaching to participants.

The MarketReady vendors have also given back to the community, including directly to those future Public Market visitors particularly anxious to sample product offerings. To date, more than 2,000 people have attended three “Taste of the Market” events featuring many of the vendors. In addition, 14 MarketReady participants offered 37 classes at Meadowridge Public Library, providing an opportunity to test recipes, make sales, and connect with neighbors across the city.

“We look forward to the opening of the Public Market,” adds Aley. “In the meantime, this community of vendors will continue to develop new product lines, hone their business plans, and build relationships with customers and each other. There is a strong sense in the group that the success of one business in the Public Market will be tied to the success of their neighbors. We will continue to build capacity and connections. When the Public Market opens, we will be ready.”

Wisconsin State Journal: Major gifts launch fundraising drive for Madison Public Market


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November 1, 2018. Donors have ignited a private fundraising campaign for the coming $13.2 million Madison Public Market on the East Side, pledging contributions totaling nearly $1 million for the project.

The law firm Boardman Clark is delivering a lead gift of $250,000, while Dairy Farmers of Wisconsin is providing another contribution to create an interactive space within the market highlighting dairy and the state’s rich heritage of cheesemaking.

Those gifts and a few others have the nonprofit Madison Public Market Foundation closing in on the first $1 million of an effort to privately raise $4 million for the project, which will be part of a larger redevelopment slated for land bounded by East Washington Avenue, North First Street and Burr Jones Park.

Read the full story

Boardman Clark Law and others drive initial support for Public Market


Boardman Clark announced its flagstone corporate sponsorship during a special “Taste of the Madison Market” event, held on October 18, 2018 in Boardman Clark’s main office in downtown Madison. While the firm’s sponsorship includes a financial commitment of $250,000 over the next five years, the firm has also committed to providing programming and other nonfinancial support of the Market’s various community-focused initiatives, such as the Market Ready Program, which helps entrepreneurs build successful business foundations.

“We are very proud to be supporting the Madison Public Market,” said Richard Heinemann, Managing Partner at Boardman Clark (pictured left). “To us, this project is about more than creating a space to sell goods. It is an investment in the community, a chance to empower underrepresented entrepreneurs, and a great venue to sample Madison’s diverse foods, crafts, and culture.”

Dairy Farmers of Wisconsin is partnering with the Madison Public Market to create an interactive space that will showcase everything we love about Wisconsin Dairy and our rich heritage of cheesemaking. This special area of the Market will include interactive exhibits, education and delicious cheese and dairy products from Wisconsin.

“We’re excited to create a destination within the Market for locals & visitors alike to celebrate the vast array of our state’s award-winning cheese and to honor the dairy farmers in Wisconsin.” -Suzanne Fanning, VP of Marketing Communications for Dairy Farmers of Wisconsin.

Madison Public Market Foundation Board President, Jamaal Stricklin, shared the significance of Boardman Clark and Dairy Farmers of Wisconsin’s early commitments to the project. “This early support of the Market has helped us build momentum for making our Public Market a reality. We are so grateful for Boardman Clark’s early investment. When combined with Dairy Farmer of Wisconsin’s support plus other early gifts, we’re closing in on our first $1 million to support our $4 million capital campaign.”

It’s exciting to see the community step up in a significant way to support the Public Market. If you are interested in joining with us to help bring our project to life, you can donate here or call Amanda White at (608) 698-9104 for more information. Naming and other special, unique recognition opportunities are available.