Badger Herald: MarketReady program supports diversity among entrepreneurs


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When Josie Chu’s mother passed away and Chu inherited her cookbooks, she had no idea that an old recipe for sauce tucked in the back pages would soon become an entire business.

Chu now owns the condiment company Madame Chu Delicacies, and like many other entrepreneurs in Madison, has faced various barriers while building her business. But programs like The Food Enterprise and Economic Development Kitchen and MarketReady have given her the tools to navigate such obstacles.

FEED and MarketReady are both part of several organizations that work to support populations that face historic barriers to entrepreneurship.

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As a proud supporter of the Madison Public Market, I’m most excited to have a place making attraction that will encourage entrepreneurs to build their businesses by bringing our community and those visiting Madison together to experience a culturally diverse attraction. - Trey Sprinkman, Sprinkman Real Estate

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