Isthmus: Market Equity


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March 7, 2019. Public markets across the country are designed for different purposes — some to retail high-end food to attract business people and tourists. Mayor Paul Soglin has said the Madison Public Market is designed to provide universal access to affordable healthy food throughout the city.

Jamaal Stricklin, president of the Madison Public Market Foundation, says the foundation views the project through a lens of equity. “We wanted to do this to provide entrepreneurship in the food industry and increase entrepreneurship in underserved communities — people of color, women, minorities,” Stricklin says. “What we really want to do is have people express their culture through their offerings.… We want to create more jobs in the food industry, but not just dishwashing jobs. We’re trying to increase opportunities for people.”

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“The Public Market Foundation is dedicated to engaging neighbors and the community about creating the Market as a truly inclusive and captivating destination. I’m pleased that 2,000 people have been inspired to share their ideas and opinions on the Market. As the project moves forward, continued feedback will only make the Market a great success!” - - Larry Palm, City of Madison Alder District 12

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