Cap Times: Will the Middleton and Madison public markets compete for customers?


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January 18, 2018. In just a few weeks, a proposed public market in Middleton could receive the approvals it needs to make the project a reality. If that happens, how will it stack up against the coming Madison Public Market?

Both projects will offer residential and retail space in addition to a market, where vendors will set up in stalls to sell locally sourced food and other goods. Despite their similarities, the city of Madison and the developer of the Middleton project think the markets will be complementary, rather than competitive.

“Public markets can vary. We call them public markets and generalize them as an open space with a multitude of vendors,” said Mayra Medrano, president of Madison’s Public Market Foundation. “(They) can be different and should be different.”

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It’s exciting to see the progress being made toward opening a public market in Madison–it’s been a long time coming! Not only will we have access to local foods year-round, but the vision and development of this market is truly inclusive and diverse, working with a number of women-owned businesses and entrepreneurs of color, from a diversity of cultural backgrounds. Food is such an important expression of culture and a means for connection–I’m looking forward to celebrating and connecting with our diverse community of inspiring and passionate food entrepreneurs at our public market! - Otehlia Cassidy, Madison Eats Food Tours

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