Holiday Taste of the Madison Public Market draws over 400 attendees!


Earlier this month, the Madison Public Market Foundation hosted the Madison Public Market Holiday Magic celebration, which drew over 400 people.

Attendees were regaled with edible, wearable, sniff-able and show-off- able wares, made by vendors with a particular interest in the proposed Madison Public Market. A highlight of the evening was a chance for a photo with that bearded wonder, Santa Claus (also known as Mike Miller!) Held at Curt Brink’s vacant, eclectic space at 945 East Washington Avenue, the event was not far from the proposed location of the permanent Public Market at First & East Washington Ave.

The Holiday Magic event was the second Market preview event this year, with the first Taste of the Madison Public Market event drawing over 700 people in early October. Both provided attendees with a taste, literally, of what will be experienced at our Public Market.  The vision is for the Madison Public Market to become a significant economic driver, jump starting local food and handmade goods businesses, specifically in multicultural communities. Early-stage businesses will flourish in the Public Market through a built-in customer base, affordable rents, and support services. The market will also create opportunities for established food-based businesses. Building on Madison’s existing strengths and competitive advantages in the food industry, the market will help drive the growth of our local food economy.

The Public Market Holiday Celebration showcased those small businesses selected as MarketReady Program participants. The Madison Public Market’s MarketReady Program is an initiative sponsored by the City of Madison to provide training and micro-grants for new and existing small business entrepreneurs from diverse backgrounds who are interested in becoming Madison Public Market vendors.

The City of Madison Economic Development Department, in association with the volunteer-staffed Public Market Development Committee, are currently in negotiation with a local development group to build out the Madison Public Market space at the First Street and East Washington Avenue. With the Public Market as the highlighted feature, this public/private partnership will also add 2 towers of apartment units, office space, and restaurant/retail space to the property. Our Public Market is still on-track for a late 2019 opening.

A huge thank you to Curt Brink for the use of his space at 945 and to Gorilla Movers of Wisconsin for sponsoring the event and saving us hundreds of dollars on moving tables!

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“I am excited about the sensory experience that the Madison Public Market will offer. Some of my most memorable travel experiences have been the sights and smells of souks and markets in North Africa and South America. It is so great to meet the people who produce the products.” - Tom Otto, Economic Development Specialist, City of Madison

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